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Communications Manager

Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Trinity Laban Conservatoire of Music and Dance is the UK's only conservatoire of music and contemporary dance. The unequalled expertise and experience of its staff, and its world class facilities housed in landmark buildings, put Trinity Laban at the forefront of vocational training in music, musical theatre, and dance.

Our history goes back to 1872 with the founding of Trinity College of Music in London. Trinity College of Music merged with Laban (founded in 1946) in 2005 to create Trinity Laban, now home to a creative and cosmopolitan community of students, teachers and researchers from around the globe.

Duties and responsibilities

With the Head of Brand and Communications, to lead the planning and delivery of internal and external communications campaigns aimed at raising the brand profile and reputation of Trinity Laban Conservatoire of Music and Dance, and supporting the wider Corporate Affairs directorate to maximise income for Trinity Laban.
• To work closely across Brand and Communications and the wider Corporate Affairs team to identify, plan and deliver coherent and strategic print and digital communications campaigns to directly influence and support the recruitment of UK and international students
• With the Head of Brand and Communications, to oversee the Trinity Laban website, making regular updates to content and user experience, and communicating internally with contributors across teams
• To lead on a communications campaign to ensure conversion of offer-holders to students
• To oversee the production of news stories and releases to print and broadcast media
• To oversee the tracking, measuring and reporting on communications campaigns and activities
• To work with stakeholders across Corporate Affairs to design and deliver digital content projects
• Supervision of the Communications Officer

External Communications
1. Design and delivery of communications campaigns to attract new students and audiences to Trinity Laban, in the UK and abroad, including the project management and production of segmented email bulletins/newsletters, website/digital content and major printed materials
2. Design and delivery of communications campaigns to convert UK and International offer-holders to become students at Trinity Laban
3. To oversee the production of news stories and releases for print and broadcast media
4. Lead content producer for the Trinity Laban website, managing communications with website contributors across the institution and working with the Head of Brand and Communications to design and implement user experience updates
5. Understand and implement accessibility and usability requirements, as well as Competition and Markets Authority legislation
6. Work closely with the Senior Marketing Manager to integrate priorities across a number of shared campaigns and projects

Internal Communications
1. To lead on the production of key internal communications channels
2. Work closely with the Head of Brand and Communications and other internal stakeholders to deliver and measure internal communications campaigns
3. Develop good relationships with stakeholders throughout the Conservatoire to ensure that activities and programmes are folded into the Brand and Communications team's output
4. Work closely with and deputise for the Head of Brand and Communications in times of emergency or crisis communications

1. With the Senior Marketing Manager, to oversee TL content schedule, ensuring multiple priorities are managed across the team
2. To oversee and support the Communications and Content Officer with the delivery and capture of social media content across platforms, seeking out opportunities to showcase the breadth of TL's work in the UK and abroad
3. Work with colleagues across Brand and Communications and Corporate Affairs to project manage the commission and production of video content, including premiering online events and livestreaming
4. Work with key colleagues in the Brand and Communications team and Corporate Affairs to grow TL's reach and engagement across all channels via paid and organic digital material
5. Identify trends, partnerships and platforms that could provide opportunities for TL to engage with key markets in the UK and abroad
6. Stay up-to-date with best practice in Digital communications, copywriting and proofreading, and engaging TL's core target markets in the UK and internationally

• Line management of Communications Officer
• Build excellent working relationships across Trinity Laban
• Undertake additional duties from across Brand and Communications and deputise for the Head of Brand and Communications as reasonably necessary
• Act as a brand guardian, ensuring compliance with TL brand guidelines across the institution
• Ensure team is up-to-date on best practice in copywriting and proofreading
• Undertake flexible evening and weekend working as required

Skills and experience

Educated to degree level or equivalent, or possessing appropriate professional/post-experience qualifications - Essential
Degree or professional qualification in Marketing or Communications and/or Project Management - Desirable

At least 3 years' experience in a similar role, within Higher Education and/or in the Performing Arts
Experience of developing multi-channel communications plans
Experience of communicating in international markets - Desirable
Line management of junior communications postholder - Desirable
Experience of Project Management - Desirable
Knowledge or Understanding
High level of knowledge of and keen interest in performing arts and/or higher education
In-depth working knowledge of CRM, social media and email platforms as well as website CMS
Keen interest in and knowledge of Contemporary Dance and/or Classical Music - Desirable
In-depth knowledge of creating inclusive communications in a multi-cultural setting - Desirable

Skills and Abilities
Strong attention to detail with a high level of accuracy
Strong planning and organisational skills including the ability to prioritise a busy workload, and work under pressure to meet deadlines
Excellent verbal and written communication skills
Ability to manipulate and analyse data to identify and report on trends
Excellent interpersonal skills with the ability to form personal relationships with a wide range of internal and external stakeholders
Experience of producing and/or editing video content in a professional context - Desirable
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