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Marketing and Communications Director

KT Media Recruitment
Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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KT Media Recruitment is looking for a Marketing and Communications Director to join the UK's fastest-growing transit media platform, who are bringing Out-of-Home advertising into the digital age.

The Marketing and Communications Director will be a strong leader that will play a key role in the overall marketing organisation, and have an ability to generate results in a fast-paced, ambitious environment. You will need to be able to operate at both a strategic and operational level.

The Marketing and Communications Director benefits:

* A hands-on role in a passionate company with proven traction

* Friendly, open and transparent culture

* Base salary: £60,000 + Annual discretionary bonus

* EMI Share Options: £40,000

* Access to a company electric vehicle

* Access to mental health and wellbeing resources

* Awesome open plan office in Shoreditch, Central London

* Office snacks, drinks, beers and days out

The Marketing and Communications Director will have the following:

* Thrive in a fast-paced environment

* Be comfortable with rapid decision-making and have an analytical approach, testing hypotheses and applying that learning to execution.

* You will work at the intersection of marketing, communication, and product to deliver SMART commercial targets.

Marketing and Communications Director role requirements:


* Build, grow and retain the Marketing team (Across driver and client-related needs and directly overseeing the Content, Social, Creative). Reporting into the CEO

* Define and implement a multichannel, integrated and forward thinking B2C & B2B communication strategy (Media Relations, PR, Social and Content) and ensure alignment with the overall marketing strategy in the overall business

* Define the methodology to evaluate our content, influencers, media relations and social programs.

* Maintain and establish relationships with key media and influencers in the industry.


* Develop and implement a holistic marketing strategy to increase our acquisition efforts and maximise our retention rate - working closely with our Ad-spend agency, Commercial Director and Head of Driver Acquisition.

* Be a Brand Guardian - work with our branding agency to evolve the existing brand to ensure it remains fresh and coherent, whilst ensuring the brand identity is consistently applied throughout the company

* Build marketing programs that will enable us to increase our Brand Awareness, Consideration and Perception and increase our customer acquisition/ retention

* Create, keep, and balance the team budget

Marketing and Communications Director Skills and Experience:

* 5+ years of experience working in a fast-paced business with commercially driven objectives

* Proven leadership, managerial and hiring experience in a fast-paced company

* Extensive experience of building integrated communications plans across earned, owned and paid platforms.

* Expertise in developing and implementing creative, innovative and integrated campaigns that goes above and beyond the traditional media relations playbook.

* Experience in building a holistic Marketing approach that has resulted in significant gains in terms of awareness, user acquisition and retention rate.

* Be well organised, efficient, proactive and have a strong ability to think strategically

* Have an ability to work autonomously and manage multiple work streams at once.

If you are interested in the Marketing and Communications Director role, please apply below
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