Digital Marketer

Are you looking to work in Digital Marketing? Do you have over 2 years social media marketing experience?

About the Job:

Reporting to the Marketing Manager

Office based in Saffron Walden, Essex: you should be within an easy commutable distance.

You will be responsible for the optimising and distribution of our videos, webinars, blogs, and other technical content through highly engaging social media, on YouTube, our website and other digital channels, including well researched SEO for all digital content.

You will be responsible for organising and shooting webinars, working with Product Managers and Sales Specialists, using our dedicated on-site video rooms and equipment. You will work with colleagues in the marketing team on the website, and any other marketing content creation and supporting our sales team and International Distributors.

Responsibilities include

* Social Media

* Creating engaging posts, working with Product Managers for the content

* Create original images, GIFs, Video clips

* Interpret scientific content into effective messaging

* Social media SEO

* Scheduling - optimise for audience

* Measure results and optimise

* Community engagement

* Social Listening & reportingYouTube

* Creating engaging thumbnails & promo/teasers, such as animated GIFs

* YouTube SEO

* Publishing

* Measure results & optimise

* Webinars

* Help to optimise the brief and create the storyboard

* Organise rehearsals & filming

* Visual and audio set up - in our on-site video rooms

* Record content to a high standard

* Hosting & publishing

* International Distributor support

* Respond to marketing queries by email, phone and video call

* Support organisation of Distributor Training events

* Our Sales Team support

* Exhibition organisation support and materials

* Website & ecommerce

* Assist in the management and optimisation of the companies website, including content building and SEO.

* Content distribution

* Effectively promote product videos, live webinars, on-demand webinars, blogs and other content:

* Create researched SEO, push content to digital channels: social media platforms, website, YouTube

* Any other tasks required to support the Marketing Manager in the running of marketing activities

Program & channel competencies

Essential

Photoshop

Social Media Analytics

Social Media scheduling tool (e.g. Hootsuite, Later)

YouTube publishing and optimisation

LinkedIn, Instagram, Twitter & Facebook

Video and social media SEO

Ability to follow brand guidelines

Highly advantageous

InDesign

Premier Pro and After Effects

Pardot/SalesForce

Recording on HD webcam (e.g. Logitech)

Setting up & optimising lighting and sound

Cropping video in post-production

Google Analytics

Desirable

Zoom/Teams/GoToWebinar

OneDrive

DSLR (e.g. Lumix GH5)

Reddit, and other Social Media channels

Other Marketing Automation System

About you

Minimum of 2 year's digital and/or social media marketing experience in a B2B organisation

Experience in SEO for content distribution through various channels

Driving licence

With the following qualities

Excellent communication skills, with the ability to interact with colleagues, suppliers and distributors

Well organised, with good attention to detail, and with the ability to maintain high levels of accuracy

Enthusiasm and perseverance, with a positive 'can do' attitude

Forward-thinking - always looking for ways to improve current ways of working and suggest new initiatives

Diligent attitude with the determination to see things through to completion

Willing to get stuck in with hands-on work as well as planning and analysis of results

Adaptable and willing to research and learn new skills