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Digital Marketing Executive

Employer
Jobs to Careers
Location
UK
Salary
Competitive
Closing date
30 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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We are looking for a talented Marketing Executive to help develop our clients profile on a national level and to help create more business opportunities both in the local market and further afield. The ideal candidate will approach this role with a positive and proactive attitude, a high level of enthusiasm, plus good attention to detail with excellent organisational skills.

This role is to be developed mainly to help raise the profile of the business via digital platforms in order to create better brand awareness and also to reach out to the target market and cultivate the customer's interest in their services offered to strengthen their already outstanding reputation and to facilitate the continuous growth of the business.

Responsibilities

· Raise awareness and develop our online profile.

· Communicate with target audiences and build and develop customer relationships.

· Help with marketing plans, advertising, direct marketing and campaigns such as blogs etc.

· Write and proofread marketing copy for both online and print campaigns.

· Produce creative content, including videos and blog posts.

· Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement.

· Organise and attend events such as conferences, seminars, receptions and exhibitions.

· Maintain and update customer databases.

· Conduct market research, for example using customer questionnaires and focus groups.

With experience, you'll need to:

· Develop and implement a marketing strategy (often as part of a wider sales and marketing programme).

· Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.

· Track marketing performance and return on investment and prepare monthly reports for management.

· Monitor and report on competitor activity.

· Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.

· Oversee and manage the marketing budget.

The Person:

· Marketing Assistant or above experience would be a benefit.

· Good all rounder with Good graphic design skills, SEO Knowledge, blog writing etc.

· Reporting experience.

· Excellent copywriting skills.

· Knowledge of Email Marketing and Social Media.

· Excellent written and oral communications skills
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