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Paid Social Manager

Michael Page
Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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You will own and manage all aspects of paid social media, including strategy, audiences, creative execution and performance across our social platforms (Facebook, Instagram, and Pinterest), working closely with our media agency. You will be performance focused spending media budgets effectively and efficiently to hit MROI targets, helping to drive our ambitious growth plans in a business that is accelerating its digital transformation.

Client Details

One of the world's largest home shopping organisations who offer fabulous fashions and wonderful homewares affordable. This online retailer based in Bradford are looking for a Paid Social Manager to join their growing team.


Develop and implement a differentiated social media strategy
Plan and manage Social media budgets across all Brands working with the other media managers to optimise budgets fluidly across channels to ensure overall FGH KPIs (revenue and recruitment) are achieved efficiently
Daily performance management and weekly reporting to ensure the teams are on track to hit targets
Define and refine the paid social audience strategy (Prospecting, Retention, Re-targeting) to reach the right audiences with the right message as well as achieve an optimum mix to hit both revenue and recruitment targets across the Brands
Work in partnership with the Social investment team at our media agency - briefing and directing to ensure the social media plan is delivered
Work closely with the Brand teams to ensure the right content and messaging is executed on the most relevant social media channels, on time and through the funnel to support campaigns
Align our Paid Social with our Organic Social team to boost content
Implement and deliver a test and learn programme and present key insights to the Brand teams and senior management
Understand and deliver best practice working closely with Facebook and Pinterest
To be committed to the fair treatment of customers at all times
Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules
Demonstrate behaviours in line with our Company values
To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at workProfile

Educated in Marketing, Fashion or Business Studies to A Level or Degree Level, OR have relevant experience
At least 3 years+ experience of managing paid social media campaigns across a range of platforms with demonstrated success in the role(s) working for either a brand or an agency
Excellent knowledge of the social media landscape, latest trends, emerging technologies and on-line trends
Experience of working with and managing a digital media partner
Commercially minded and with analytical skills
Ability to optimise investment and manage budgets effectively
Strong project and process management skills
Ability to work under pressure to tight deadlines with high levels of accuracy
Strong written and verbal communication skills
Can work individually or as part of a team
Strong project and process management skills
Strong written and verbal communication skillsJob Offer

Up to £44,000 + Car allowance
37 days holiday (including bank holidays)
Stakeholder pension
Flexible benefits
Generous staff discount
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