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Trade Marketing Manager

Gleeson Recruitment Group
Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Gleeson Recruitment Group are pleased to be working with a major brand within a fast moving consumer goods business, based in Birmingham. We are looking to recruit for a Trade Marketing Manager to join the team on a permanent basis to add value to the wholesale and impulse retail side of the business.

Job title: Trade Marketing Manager

Location: Birmingham

Salary: £55k

Contract: Perm, full time

WFH Policy: Hybrid/Flexible

The role:

Working collaboratively with Sales Managers and the Brand and further Marketing team to develop and implement a strategy that will increase point of sale within wholesalers and impulse retailers. This role offers a lot of autonomy and you will be expected to bring expertise of Trade Marketing to the businesses in this new role to them.

Key requirements:

Having a detailed knowledge of all brands and their strategy including customer targets and brand priorities. You will do this by working closely with the sales team who have a deep understanding of this and strategies a time line and budget
Develop brand proposition through customer activation plans at depot and retail level
Maintain a strong relationship with the customer trade marketing teams
Develop design briefs to stakeholders and partners for POS creation
Have excellent communication and relation building skills
Analyse the success of campaigns

Candidate criteria:

Experience within a similar role
Experience and understanding of brand marketing and developing and implementing strategy
Have good awareness of brand priorities and objectives
Excellent project management skills and ability to deliver a project in a timely manner, within budget
Excellent communication skills, stakeholder management skills and ability to develop relationships
Knowledge of FMCG ideal and of wholesalers and impulse retailers

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