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Marketing Director

Employer
Spiracle Audiobooks Limited
Location
UK
Salary
Competitive
Closing date
11 Jul 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Spiracle is a fast-paced startup, full of positive energy.

We're currently looking for an up-and- coming marketing director or established senior marketing manager with a passion for the audiobook / literary world and an entrepreneurial approach to marketing. We need someone who can help to shape and articulate our story in a way that resonates with our audience and proves the value of what we do.

This is a role that requires someone with the knowledge, experience and expertise to work closely with other members of the small team - across PR, digital, and editorial - to build, implement and maintain a solid marketing strategy for our unique online platform.

ABOUT YOU
  • You'll have proven experience as a Head of Marketing, Marketing Director or Senior Marketing Manager for a fast-paced consumer-focused business
  • You can take the wide view of the category and market and see where it's headed
  • You'll be at home building audience personas for target customers and strategies for how to reach them
  • You'll have a thorough understanding of PR, message building, brand positioning, and social marketing
  • You'll be able to clearly articulate marketing plans to the wider team and focus their energies to make them a reality
  • You'll be results-driven and understand marketing's role in driving sales
  • You'll pride yourself on getting results with strong planning and prioritisation skills
  • Digital marketing skills are essential and social media is a must
  • Ideally you'll have worked for a start-up or a company that has gone through a period of change at some point
  • Experience of digital promotions, PPC and SEO would be interesting
  • Ultimately, you'll be driven, full of passion and drive and want to help create an exciting marketing plan for a business that's in a sector you love.

RESPONSIBILITIES INCLUDE
  • Overseeing a small team including a social media manager
  • Devising and driving the overall marketing strategy
  • Setting specific marketing goals and KPIs. Monitoring, measuring and communicating results to the team
  • Sourcing and making marketing recommendations to the wider team
  • Analysing sales and marketing metrics and campaign performance to optimise spend
  • Recruiting and developing the marketing team to increase their skills
  • Working closely with an external PR agency to set goals and develop the PR plan

ABOUT SPIRACLE

Spiracle is the new audiobook platform for book lovers, which champions independent publishers.

Spiracle is a curated audiobook platform dedicated to and specialising in contemporary, independent literary fiction and non-fiction. Co-publishing ambitious, original titles with the UK's small and independent presses, Spiracle also offers a fantastic selection of modern and contemporary titles. In the same way that premium cinema sites such as Curzon or Mubi offer a curated selection of films (distinguishing themselves from Amazon Prime or Netflix), Spiracle gives customers a choice of original and exceptional audiobooks.
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