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PR and Media Officer

Closing date
21 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Harris Hill is working with a membership based charity, that seek interim cover from an experience PR and Media Officer for 6 to 12 weeks.

The role is to provide interim cover whilst they recruit a permanent team member, and reporting to the Strategic Communications & Planning Manager, the role holder will play a key part in building their brand and creating engagement with their products and services by managing reactive media enquiries through the press office and by proactively creating opportunities to promote the charity via the media.

You will use your PR knowledge and expertise, working with project leads, product owners and channel managers to develop and implement PR plans that will achieve their marketing objectives. You will work collaboratively with the Strategic Communications & Planning manager to manage reputational risk and to build high profile support for the brand. You will also work to upskill people across the organisation - including volunteers - to achieve greater impact with communications.

The role

Press office - Respond in a timely and appropriate manner to media enquiries, prioritising resource in line with the strategic communications plan and the potential for high impact coverage. Build strong working relationships with a network of contacts that can be exploited for proactive media work.

Proactive PR - Create and implement PR plans to deliver high profile coverage in support of advocacy campaigns and other initiatives across the organisation such as targeting publications & channels that are relevant for the target audience. Liaise with other teams on reactive and proactive PR opportunities.

Producing communications - increase positive engagement with the projects/products by developing press releases, media packs, briefings and other PR materials that are aligned with the strategic messaging framework and the brand narrative whilst meeting the audience needs. Act as brand champion across all communications.

Message delivery - work in partnership with channel leads (incl the Digital Marketing team, the Membership team, Walk editor) to ensure that communications are delivered effectively across all relevant channels. Source/develop content and assets that enhance the brand and use audience insight to create engagement.

Crisis communications - work with the Strategic Communications & Planning Manager when there is a crisis or potential for reputational risk, using your PR experience to advise on the best approach to mitigate negative media attention..

Relationship management - work with the Strategic Communications & Planning Manager to recruit and steward high profile supporters who through their channels and ours, can help increase the reach and relevance of the brand.

Improving communications across the organisation - work with other members of the Marketing, Communications & Brand team to plan and deliver a programme of communications training, coaching and support for other staff and volunteers.

Insight- analyse the results of previous communications to gather learnings and insights to shape future messaging, content, and approaches to improve engagement, applying a test and learn approach.

Knowledge and Experience
PR - A minimum of three years' experience of working in a busy press office or PR agency, with proven PR campaign planning & delivery skills
Planning - experience of developing and delivering audience-centric PR plans
Copywriting - experience of writing for different audiences ensuring key messages are delivered in the brand tone of voice
Communication - an effective communicator, with the ability to engage a range of stakeholders using relationship building and influencing skills
Branding - understanding of the importance of branding and experience of developing brand building communications
Insights - a curious mind that allows you to develop and apply data and audience insights to strengthen performance
Legal - a broad understanding of copyright and data protection laws.

If you are interested in finding out more, please apply without delay.
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