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Public Relations Account Manager

Jersey Road PR
Closing date
12 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Now more than ever, faith-based organisations are wanting to tell their story and engage with a wider audience.

Jersey Road PR works with clients across a range of sectors - from poverty relief to education, business to Christian mission. They're all transforming the communities they serve for good, whether that's locally, nationally or internationally.

We work with clients in the UK, Australia and the USA: extending their voice, profile and reach through targeted PR and media relations strategies.

This role requires a smart thinking PR/comms practitioner, preferably with some solid agency and charity sector experience. As an established PR Account Manager, or in a role equivalent to this, you'll have at least three years PR/comms experience, and be accustomed to managing a number of clients/projects simultaneously - working to tight deadlines.


The day-to-day:

• Managing a PR portfolio of clients' accounts

• Providing strategic counsel to clients to aid their PR and wider media campaigns

• Gathering stories, information, comment and resources to the media (print, broadcast and online news sites) on behalf of the clients

• Building relationships with new and existing clients

• Building relationships with key media contacts and updating media databases

• Liaising with clients regarding press campaigns, creative projects and PR solutions

• Dealing with the media, speaking to journalists and other members of the press

• Providing innovative and creative communications solutions for clients

• Briefing clients and updating them on press campaigns

• Analysing PR coverage and providing coverage reports using our media monitoring systems

• Communicating effectively with a range of stakeholders

• Reporting to the Account Director, keeping them updated on progress and/or any issues

• Mentoring and coaching junior team members

Key responsibilities

Responsibilities may vary according to each client account but may include a combination of:

• Daily point of contact with key media contacts and clients

• Developing focused PR campaigns - with a focus on media relations

• Overseeing day to day activities on multiple client accounts with Account Executives

• Collaborating with other service leads eg. Social media, content, influencer to deliver high quality campaigns

• Contributing to relevant meetings whether in person or online, and liaising and updating clients on PR activities

• Keeping abreast of current PR trends and tools

• Monitoring the news agenda and seeking opportunities to secure media coverage through news jacking

• Building client relationships and maintaining a network and database of key media contacts including journalists, influencers and industry spokespeople

• Developing news angles, stories and pitches to further the client's profile, products and services

• Fulfilling the client's key performance indicators and contributing to growing accounts

• Managing a high level of client interaction

• Potentially line management responsibilities for a junior team member

Key skills required:

• High levels of communication - both presentation, verbal and written skills

• Mature emotional intelligence and interpersonal expertise

• A passion for the media, including social media

• Flair for creativity, strategic thinking and innovation

• Strong copywriting, story writing and communications skills

• Understanding of the faith and NGO sector and passion for telling the story of Christian organisations making a difference in the world

• Good industry knowledge and experience in building influential networks

• Solid digital and project management skills

• Outstanding organisational skills with an ability to manage multiple projects, administration and portfolios

• Service focused and sensitive to confidential information

• Fun, friendly, efficient and personable with clients

• Able to work to deadlines, be willing to travel when required and on occasion work out of hours

• Experience exercising discretion and confidentiality with sensitive company information


• Attend future client or PR related conference, events or training opportunities.

• Look for new business opportunities and introduce the Directors to these

To apply for this role please send your CV and a covering letter stating your reasons for

applying and what you would bring to the agency. Please note, only those CVs that are accompanied by a covering letter will be considered.

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