Senior CRM Marketing Manager - Retail, Digital Loyalty

Senior CRM Marketing Manager - Retail, Digital Loyalty
Senior CRM Marketing Manager - Retail, Digital Loyalty

The location of the role is Paddington, London (hybrid remote working).

The pay rate on offer is £400 - £500 per day.

The duration of the contract is 4 months initially (potential for temp to perm).

The client is a large, multinational high-street retailer.

Summary

This role is for a CRM marketing lead for the Bank & Services team. There is a big project to deliver, around moving a paper-based 3 monthly loyalty voucher scheme to a digital format.

Key accountabilities of the role

CRM lead for the Bank & Services team
Facilitation of the current paper-based loyalty scheme - ensuring vouchers are sent out on time via mail on schedule
Day to day running of the CRM schedule
Work collaboratively with other teams within the business (Food and Clothing & Home), and build relationships with broader CRM teams
Work on customer segmentation
Translate data into marketing strategyKey skills and experience

Strong digital and CRM experience within marketing
Retail and/or digital loyalty experience is preferred
Suits an extroverted character - works collaboratively with various teams, and involves liaising with many different areas of the business