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Product Marketing Executive

BCT Resourcing
Closing date
30 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Reports To: Group Innovation ManagerLocation: Poole, DorsetWe are a fast-growing, family owned B2B marketer and manufacturer of workplace supplies in the UK, established in 2000. With over 30 market-leading business units across several niches in first aid, medical, hygiene, health & safety, facilities management, signage and outdoor furniture, we competitively market over 20,000 products through catalogues, our own ecommerce sites and various marketplaces. We operate on a UK-wide basis from our brand new offices in sunny Poole, Dorset.A core part of our mission statement is to 'create a challenging, rewarding and exciting workplace where our staff can thrive and prosper'. We are an innovative product-driven business for who 'build, test, learn, improve' is a way of life and we are looking for a driven product marketer to invest themselves into our business and take pride launching over 500 new product ranges this year.Our Mission Statement
  • In our business the customer always comes first
  • We aim to be an ethical, innovative and technology driven direct marketing company
  • We will supply a comprehensive range of competitively priced products, on time every time
  • We will create a challenging, rewarding and exciting workplace where our staff can thrive and prosper
About The RoleThis exciting role within our innovation team will be responsible for working with colleagues in innovation and trading to ensure new products are constantly being successfully launched across the group. This will require involvement from start to finish, from liaising with suppliers, to setting products up on the system and then effectively merchandising products on live ecommerce websites so we can begin marketing them to customers.Responsibilities Include, But Are Not Limited To:
  • Support Group Innovation Manager to proactively develop successful new products and bring them to market as part of group trading activity. In particular, printed products such as signs, labels and posters
  • Support Trading Management on development and introduction of new products
  • Manage product set up elements and fulfilment processes for new products, liaising with operations, the wider product marketing team, trading managers and manufacturing contacts as appropriate
  • Work with supply chain and manufacturing to source prospective materials and accessories that are compatible with our products and generate additional sales growth
  • Work with trading team to successfully merchandise new products upon launch and ensure all new products have a considered place within the range architecture
  • Researching and driving new product possibilities and improvements
  • Work with supply chain and manufacturing contacts to source and research 3rd party manufacturing or supply options for products we are not yet able to make ourselves, with a view to bringing products to market quickly on a trial basis
What Does Success Look Like?
  • At least 500 new product ranges launched per year
  • £250k+ YOY revenue growth in genuine new product sales
  • Proactive adding of innovative own manufactured products that add real value within new and existing markets
  • Strong prioritisation of the best commercial opportunities
  • A continually developing range with products brought to market promptly and to a very high standard
  • Exceptionally fast turn-around times. Adding a straightforward product will take a matter of days from initial contact to launch.
Key Competencies & Qualities
  • A good understanding of structured data systems used to manage product information and stocks - a solid working knowledge of excel is important
  • Demonstrable experience in successfully merchandising and marketing products - including pricing, copy, presentation and range positioning
  • Driven and enthusiastic, you must be hungry to constantly get new products launched - new products are the lifeblood and the core of our business
  • A curious product focussed mind that thrives on innovating and developing new things
  • Be great at 'finishing' things without letting projects stagnate
  • Commercial acumen with strong ability to prioritise projects based on potential gains
  • A strong focus on objective figures and results
  • A strong work ethic and high level of output
  • Excellent attention to detail with pride taken in the quality of work, and results it generates
  • Able to work dynamically and progress things independently
  • Willing to get heavily invested in the company and strive to add value like it was your own
  • Experience with ecommerce CMS's is highly desirable.
  • Hybrid working
  • Bi-Monthly Prize Draws, 12 prizes up to £500 (after 12 months)
  • 'Self-betterment' scheme of up to £200 per year. Most people use this for heavily discounted gym membership (after 12 months)
  • Increasing holiday with time served
  • Quarterly paid social nights out
  • Training and development opportunities supported and funded (on a case by case basis with time served)
  • Birthday cash
  • Paid Xmas party, partners included
  • Annual paid family BBQ for all staff + families
  • Discount on selected internal products/staff orders
  • Bi-Monthly Free Lunch Buffets - last Friday of each month
  • Cash Prizes For Ideas, Staff Photo Competitions, Staff Newsletter etc.
To be considered for the Product Marketing Executive role, please apply today.
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