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Influencer Marketing Account Manager

Employer
Open Influence
Location
UK
Salary
Competitive
Closing date
23 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Do you catch yourself saying "I saw this TikTok the other day..." more often than you'd comfortably admit? Are you the friend that plans the itinerary whenever there's a trip? Our team of influencer marketing experts is growing, and we're looking for people who not only understand the social media landscape, but live and breathe on the cutting edge of it.

At Open Influence, we have the privilege of working with some of the world's top brands, such as Amazon, Disney, Coca Cola, T-Mobile, Netflix, L'Oreal. Our recipe for success brings data, innovation and creativity to every brand strategy and creator collaboration. From kickoff to merchandising performance, the campaigns are powered by our best-in-class account management team. That's where you come in...

We won't bury the lead: success in this role requires a creative "free-range" mindset, paired with immaculate project management skills, attention to the finer details, and strategic expertise. We combine our passion for culture with an infectious commitment to driving meaningful results for our clients. Sure, every agency will have a 'work hard, play harder' environment. Our approach is: work smarter, play better.

A job description won't do Open Influence's company culture justice, but we'll give you a snapshot in a few bullets.
  • We understand that culture starts at the top. Our management team has an ''open door' policy at all times, and actively creates safe, inclusive spaces to connect, share, and strategize.
  • We recognize and celebrate each other's wins, and pick each other up when we stumble (which, spoiler alert: we all do).
  • We aren't afraid to look in the mirror. We continually learn, grow, and improve what we do and how we do it.
  • Dog-friendly offices. No explanation needed.
  • Plus, a bunch of other perks like a professional development stipend, Summer (+ 'No Meeting') Fridays, phone bill reimbursement, full benefits and more.


THE ROLE

At Open Influence, our mission is to help brands create alongside extraordinary human beings. As a Senior Account Manager, your mission is to facilitate the meaningful partnership between these brands and creators.

You'll be responsible for delivering superior strategic client service for various Open Influence clients. You'll use your deep understanding of influencer marketing strategy to lead the execution of influencer campaigns, from ideation to reporting, and will be a key driver in bringing brands back for additional programs. You will act as a liaison between internal departments, brands, and influencers to ensure campaign strategy is successfully executed, as well as manage talent fulfillment of campaign deliverables, and analyze campaign KPIs to optimize based on key learnings.

Office: This role will require a commute to a West Hollywood office location twice a week. We are also open to remote candidates on a case-by-case basis.

Role & Responsibilities:
  • Responsible for managing and executing large-scale influencer campaigns for Open Influence priority clients


  • Serve as the day-to-day point of contact and key strategist for key clients, while mentoring, educating, and developing strategies to meet brand business objectives


  • Manage high volume and fast-paced email communications with influencers, from the initial sourcing and negotiations, guiding the creative development of content, and ensuring successful rollout aligns with the campaign goals and KPIs


  • Manage junior team members and support their growth by proactively investing in the success of all direct reports


  • Identify trends and develop performance insights, including ongoing optimization tactics to continually improve performance across programs and tactics.


  • Actively share internal and external opportunities to innovate and improve both general process and Open Influence proprietary tools


  • Support with pre-sale planning, working closely with cross-functional teams (sales and creative) to ensure strategy aligns with client goals


Requirements:
  • Minimum 4+ years of relevant client-facing, agency experience
  • Experience in building and optimizing digital and social media plans, particularly focused on influencer marketing
  • A deep understanding of social media platforms, especially Instagram, YouTube, and TikTok
  • Must be extremely detail-oriented with the ability to handle multiple projects successfully, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Experience working with cross-functional teams and overseeing junior team members on a day-to-day basis
  • Ability to handle a high volume of email communications on a daily basis
  • Exceptional communication and organizational skills
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