Role: Global Marketing Communications Manager
Location: 3 days per week + 100% remote
Salary: £300 per day
The role is responsible for developing messaging and testing it to ensure resonance. Focus areas are new product introductions, digital marketing, content marketing, collateral creation, advertising and exhibits/event support - including digital and traditional communications assets and programs. This person develops and implements creative tools/techniques enabling sales execution and market acceptance of new products and business initiatives. They work closely with global and regional marketing and product management leaders to contribute to and execute Marketing Communication strategies for key products, regions and/or program. Along with developing campaigns, emphasis is placed on measuring their business impact and effectiveness.
Roles & Responsibilities:
Develop clear, creative MarComm strategies, messages and content from complex marketing objectives, team feedback and clinical content.
Lead Marketing Communications plan implementation. Manage outside vendors. Track progress of programs and report results to marketing. Tie programs to key business metrics.
Ensure adherence to corporate branding and integrating corporate guidelines into MarComm programs.
Use influencing skills to drive adoption of new communications approaches and strategies - look to leverage new channels and techniques, and identify unique, attention-getting MarComm strategies to help meet marketing objectives.
Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
Collaborate with peers to help ensure consistency of approach and integration of best practices.
Integrate GE Public Relations and Internal Communications into planning as appropriate.
Balance and synthesize global and regional needs
Highly proficient in English (written and spoken)
7+ years' experience in advertising or marketing communications or related field
Experience with photo/video shoots, planning and editing
Capacity to learn the healthcare market and its products
Experience with digital, social media communications programs
Experience working across multiple levels (including executive level), functions and regions; ability to clearly communicate complex information in an easy to understand manner; ability to deliver messaging effectively verbally and in writing
Experience in developing and managing a Marcom budget, soliciting vendor proposals and cost estimates, and tracking and managing costs with vendors.
Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
Strong interest in healthcare marketing - especially breast care
10+ years' experience in marketing, advertising or a related field
Experience in executing to tight budgets and timelines
Healthcare product/industry or regulated industry acumen
Curious, creative, self-starting approach
In-depth knowledge of product offerings and commercial processes
Innovation - develop new ideas through collaboration and execute on creative ideas
Strong analytical and process skills
Team oriented - ability to work well with diverse, cross-functional teams
Excellent oral and written communications skills
Note: this role will support a global marketing manager located in Germany and will liaise with regional marketing teams all over the world.
Kelly Services are acting as an Employment Business in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's . For information regarding data protection at Kelly, please visit the Kelly website and have a look into the Privacy Statement.
As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age