The social media team is responsible for creating real time response and proactive content on social media to drive passenger experience, enhance our reputation and raise commercial revenue.
The Senior Social Media Manager will define the social media strategy, manage social platforms and lead a team of 2 Social Media Campaign Managers for the delivery of all paid and organic social activity, whilst playing an active role in supporting social media crises. This will include working collaboratively with commercial teams and relevant partners (eg. Airlines, retailers) to develop and deliver tactical marketing plans by identifying relevant social channels and target audiences.
This role requires an individual who understands the opportunities digital technologies provide to engage audiences and is an expert in social media technologies and delivering branded communications with the appropriate tone of voice.
Define the Social Media Strategy across Western and Chinese social platforms, with forward planning to ensure a pipeline of social marketing campaigns.
Lead and develop a team of social media professionals providing team direction, campaign support, motivating and coaching direct reports
Manage social media channels ensuring Cyber and GDPR compliance and developing relevant content streams and commerce opportunities
Create and commission video, graphic and written social content for paid and organic activity, support the team with a high level of creativity, writing posts, producing assets, and managing the monthly content calender
Manage critical stakeholder relationships and workflows with in-house and outsourced partners, ensuring consistency and continuing of service day-to-day and during disruption
Build and maintain reports to deliver strong pre and-post campaign analysis of social media activity and monitor growth and performance
Join the on-call roster for disruption and crisis management. Support an airport community response to business resilience - improving passenger communications during disruption and crisis.
Due to the changing nature and demands of the business the role holder is expected to be flexible in approach and support the wider Marketing & Customer Engagement team with related initiatives.
Qualifications & Experience
Excellent verbal, written, spoken English language proficiency (with qualification) Degree/CIM or IDM qualifications
Proven working experience in a social media role with demonstrable content creation and paid social management experience
Strong content creation and copywriting abilities suitable for social media posts with experience in Photoshop, video editing and influencer marketing
Strong working understanding of the Paid Social and Native Advertising industry and platforms and supporting technology
Experience leading social media agencies and direct reports for social media content creation and channel growth
Comfortable working in a fast-paced environment
Prior experience managing social media crisis communications
Knowledge of Chinese social media (Wechat, Weibo) and native advertising (CTrip, Baidu, Little Red Book)
Guidant Global is acting as an Employment Agency in relation to this vacancy