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Public Relations Account Manager

Employer
Longcross Recruitment Services Limited
Location
UK
Salary
Competitive
Closing date
12 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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We are a fully integrated Marketing Communications Agency offering PR/Comms, Marketing, Digital, Social, Visual, Reputation and Brand management. We are focused on helping brands to build their businesses through the development and delivery of highly strategic and creative multi-channel communications campaigns in the UK, Europe and across the globe.

Due to growth, we are looking to add a proactive and experienced Public Relations Account Manager to join our dynamic, busy large team of communications professionals.

Main Purpose of the Role:

Working closely with the Account team, the Public Relations Account Manager will execute B2B campaigns on behalf of clients, using a combination of traditional, digital and social media tools and techniques.

Key responsibilities

Your day-to-day responsibilities will include:
  • Writing and managing the production of media advisories, blogs, feature contributions, press releases and case studies; tracking hot topics; pitching content ideas to journalists; and helping to devise and implement social media campaigns
  • Be the day-to-day point of contact for clients
  • Project management responsibilities
  • Monitoring and measurement of all PR/social media activity undertaken by the agency on behalf of the client
  • Actively lead brainstorms and client meetings
  • Ensure that all content produced is of the highest quality against key deliverables and deadlines
  • Manage suppliers including freelance content developers, translation, photography and other creative industry suppliers where required with the support of the Agency Co-ordinator
  • Participate actively in agency marketing, blog development and social media activity
  • Show a keen interest in communication best practice and be proactive in offering ideas to optimise agency business
  • Developing and maintaining good relationships with key media
  • Management and delivery of KFIs

Person Specification

Essential knowledge/ skills/experience
  • Strong copywriting skills
  • Working in business to business (B2B)
  • Experience in full day-to-day management of campaign projects
  • Creative writing ability
  • Excellent attention to detail
  • Strong interpersonal and presentation skills
  • Able to work well within a team
  • Demonstrable people management skills, with both senior and junior colleagues
  • Able to develop strong, collaborative relationships with account team and clients
  • A keen interest in new technologies and trends
  • A drive to succeed and deliver consistently great work
  • Fluency in all key communications channels and experience in delivering engaging content for multiple communications channels

o PR

o Social

o Media

o Marketing collateral
  • Able to understand the role of contributed content with earned (PR), bought (commercial) and shared (social) media
  • Understanding of PR measurement methodologies and tools

Company Benefits
  • career development plan
  • profit share bonus
  • flexible working (2-3 days a week)
  • training budget (professional/ internal / external)
  • Collaborative culture with good team spirit
  • Generous Holiday entitlement
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