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Senior Digital Marketing Manager

Employer
Market Recruitment Ltd
Location
UK
Salary
Competitive
Closing date
19 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Are you a digitally focussed demand gen marketer? With over one thousand employees in the US where they are a Top 100 Company To Work For , our client has already started to replicate that success in the UK and is looking for a digital marketer to complement the team.

Selling Points;

  • 30 Days Holiday
  • Fully remote or an office in London - you can decide
  • Manage one person and have the support of an SEO agency
  • Report into an experienced Marketing Director


Key responsibilities of the Senior Digital Marketing Manager; reporting into the Marketing Director in the UK, you'll be responsible for creating and capturing demand. Day to day your role will involve;

  • Strategy; own and execute the demand generation strategy
  • Management; manage a Content Marketing Manager
  • Agency Management; work closely with an SEO Agency
  • Digital; plan and execute digital marketing campaigns to capture existing demand - paid social, paid search, organic social, email
  • Content; plan and create content for SEO and education, thinking about how it can be used to create demand and drive customers down the funnel
  • Web; make sure the site is optimised for SEO (topic clusters for keywords, internal linking, backlinks) and helps convert prospects (landing pages, CTA's)
  • MarTech; utilise marketing automation to nurture prospects, track leads and report on ROI and conversion rates


Skills and experience the Senior Digital Marketing Manager must bring;

  • Experience of using digital channels to create and capture demand for a B2B tech business
  • Experience of building a content marketing strategy
  • Good analytical skills and experience
  • Knowledge of typical CRM and Mops tools


Salary and benefits for the Senior Digital Marketing Manager role;

£70,000 - £80,000 basic + benefits

If this vacancy interests you we'd be delighted to hear from you.
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