Senior Digital Marketing Manager

Are you a digitally focussed demand gen marketer? With over one thousand employees in the US where they are a Top 100 Company To Work For , our client has already started to replicate that success in the UK and is looking for a digital marketer to complement the team.

Selling Points;

• 30 Days Holiday
• Fully remote or an office in London - you can decide
• Manage one person and have the support of an SEO agency
• Report into an experienced Marketing Director

Key responsibilities of the Senior Digital Marketing Manager; reporting into the Marketing Director in the UK, you'll be responsible for creating and capturing demand. Day to day your role will involve;

• Strategy; own and execute the demand generation strategy
• Management; manage a Content Marketing Manager
• Agency Management; work closely with an SEO Agency
• Digital; plan and execute digital marketing campaigns to capture existing demand - paid social, paid search, organic social, email
• Content; plan and create content for SEO and education, thinking about how it can be used to create demand and drive customers down the funnel
• Web; make sure the site is optimised for SEO (topic clusters for keywords, internal linking, backlinks) and helps convert prospects (landing pages, CTA's)
• MarTech; utilise marketing automation to nurture prospects, track leads and report on ROI and conversion rates

Skills and experience the Senior Digital Marketing Manager must bring;

• Experience of using digital channels to create and capture demand for a B2B tech business
• Experience of building a content marketing strategy
• Good analytical skills and experience
• Knowledge of typical CRM and Mops tools

Salary and benefits for the Senior Digital Marketing Manager role;

£70,000 - £80,000 basic + benefits

If this vacancy interests you we'd be delighted to hear from you.