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Customer & Marketing Insights Lead

Employer
Harnham
Location
UK
Salary
Competitive
Closing date
30 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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CUSTOMER & MARKETING INSIGHTS LEAD

UP TO £115,000

LONDON

The role as a Customer & Marketing Insights Lead will be working both globally and regionally whilst leading a team to provide this company in-depth analysis of customer behaviour, looking specifically across both their online and retail environments.

THE COMPANY

The successful Customer & Marketing Insights Lead will be working for a global skincare brand with extremely flexible working. This company wishes to increase their understanding of its customer's behaviour through in-depth analysis, learning about customer interactions at multiple touchpoints. They're looking for this person to centralise their global analytics function in London!

THE ROLE

As a Customer & Marketing Insights Lead, you will be looking at customer engagement throughout both the retail and online areas of the business whilst being responsible for identifying channel-specific customer trends.

More specifically, in this role you can expect to be doing the following:
  • Benchmarking for how customer data is used and manipulated
  • Creation of customer-related KPI's, setting success metrics for your team
  • Hiring, centralising and growing the London team
  • Leading analysts who will be evaluating both post-campaign and post-launch campaigns
  • Leading analysts focused around behavioural modelling and segmentation analysis

YOUR SKILLS AND EXPERIENCE

The Customer & Marketing Insights Lead will have the following skills and experience:
  • Advanced skills in both SQL
  • Experience leading a team across customer or marketing analytics; ideally who have built Propensity and Churn models, desirably in a retail environment using R/Python
  • Shown experience visualising data using Tableau (or similar, e.g. Power BI, Looker)
  • Excellent communication skills, with strong ability to communicate and engage with stakeholders
  • Ability to collaborate and work in a team effectively
  • Fantastic stakeholder skills

THE BENEFITS

The successful candidate will receive a salary between £95,000 and £115,000 alongside a comprehensive benefits package.

HOW TO APPLY:

Please register your interest by sending your CV to Emma Johnson via the Apply link on this page.
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