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Head of Marketing Technology

Employer
Trust Payments
Location
UK
Salary
Competitive
Closing date
24 Jun 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Trust Payments have an exciting opportunity for a Head of Marketing Technology to join the team.

Location: London

Salary: Competitive + Benefits

About Us:

Trust Payments is a global unified payment technology group that was formed in 2019 bringing together technology and financial services into an omnichannel solution. The new business model has enabled Trust Payments to establish itself as a leading Fintech Payments group.

Head of Marketing Technology - The Role:

At Trust Payments, the right skill stack in our leaders is crucial. The purpose of this role is therefore split in two.

The Head of Marketing Technology is responsible for ensuring that Trust Payments' Marketing technology stack delivers a best in class, global experience that consistently delivers to the ever-changing needs of our digitally connected customers.

This role essentially translates the marketing vision to a technology implementation that effectively delivers on marketing goals.

The Head of Marketing Technology also takes ownership for maximising workflow, optimising automation, personalisation and delivering visually effective and highly actionable reporting, and using technology to drive revenue for Trust Payments.

At Trust Payments, we're rooted in and guided by a supportive and inclusive culture, that's fast paced and of high performance, we are team orientated and collaborative and our culture defines who we are as a team and what we do as a company, and great leadership sits at the heart of this. Therefore, a warm-hearted, team centric and collaborative leadership style is essential.

Head of Marketing Technology - Key Responsibilities:

Owning your part in consistently maximising relationships with all necessary stakeholders, the buck stops with this role for the delivery of the following:

- Newly created role to lead and drive our new martech function and will require a hands on approach. This requires someone who is enthusiastic and enjoys get things done and seeing results.

- A brand new Trust Payments global website platform that is futureproof and consistently meets the progressive needs of our customers within our existing and new global markets that optimises the brand hierarchy & vision, product portfolio, delivering a best-in-class customer experience

- A marketing technology strategy that clearly sets the stage for a market-leading transformation of Trust Payments' Marketing tech stack

- Ensuring seamless lead flow from website enquiry to Salesforce & Pardot

- Customisable and unified reporting and intelligence that drives clear, direct action and accountability to achieve the vision and business goals

- Strong collaboration with IT & UX to effectively increase customer engagement across all digital channels.

- A strong understanding of key marketing disciplines, to include website optimisation, SEO, Customer segmentation, paid search, social media, email marketing and lead generation

- Ownership of all associated programme management, to include road mapping and building out of UAT, data security, automation and optimisation, and product enhancements across all digital channels

- The maximisation of investment, ROI and adoption of all marketing software

- Integrating, Auditing, fixing, installing, and documenting the setup of all technology to ensure reliable results

Head of Marketing Technology - You:

- At least 5 years' experience in a senior B2B marketing technology role

- Experience working in a senior role within a matrix environment

- Experience working with Salesforce, Pardot, Enterprise CMS platforms, HotJar, Seismic and content platforms

- Build campaigns in Pardot, testing and reviewing performance, enhancing features and deliver best in class customer touch points and experiences

- Build out lead scoring, acquisition, and retention programs to drive more revenue

- A strong leader, with demonstrable development of others

- A visionary who is passionate about transformation and bucking the trend

- Strategic and operational marketing experience, including demonstrable in tracking the success of marketing campaigns

- Confident working with the full martech mix, with particular expertise in using marketing automation software

- Strong stakeholder experience, capable of influencing decisions and reporting data confidently and effectively

- Strong project/programme management experience in a Martech environment

- Confident in leading A/B testing and understanding the results

- A strong understanding of traditional marketing disciplines and a wide variety of marketing software

Head of Marketing Technology - Benefits:

- Opportunity to be part of a rapidly scaling and market-leading Fintech business

- Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified mental health first aiders

- Family-friendly enhanced benefits/policies

- Pension, Healthcare, Life Assurance

We understand the value that a diverse and inclusive working environment brings to Trust Payments. We celebrate the differences that people can bring through their cultures, backgrounds and perspectives. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or any other protected characteristic.

During the recruitment process, we welcome you to inform us confidentially of any special adjustments required in order to participate fully in our recruitment experience.

To submit your CV for this exciting Head of Marketing Technology opportunity, please press 'Apply' now.
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