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Marketing Specialist

Employer
Copperfield Recruitment Ltd
Location
UK
Salary
Competitive
Closing date
24 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Marketing Specialist - £38,000 plus benefits based in Egham, Surrey with flexible mix of working from home.The Marketing Specialist will support in the execution of the marketing plans by providing product/service marketing expertise in order to develop and implement tactical marketing communications projects/campaigns, including: sales tools, marketing collateral, ambassador development and brand co-ordination. Key Duties & Objectives:• Responsible for contributing to and executing the annual marketing plan• Production of marketing campaign initiatives from initial concept to full completion, utilising core marketing knowledge and project management skills• Development of customer segments for each business unit in order to develop future marketing opportunities• Audience profiling to enable accurate targeting in digital marketing activities• Customer journey mapping to allow focused campaign messaging to be achieved• Proactively seek new ideas and initiatives to implement into future marketing plans/campaigns• Support in production of annual marketing plans and budgets• Organise video shoots to support key messaging within the marketing plans• Be responsible for updating and creating content for websites using corporate Web Content Management System.• Optimisation of website content to enhance our SEO performance and ensure our businesses are easily found online and achieve effective search rankings.• Implement digital tracking into our activities to ensure digital performance is monitored and enhanced as required.• Measure performance of marketing efforts using a variety of Web analytics tools• Coordinate new marketing initiatives in collaboration with Headquarters, in line with key business strategies.Unfortunately due to the volume of applications we receive, if Copperfield Recruitment Ltd has not contacted you within five days of your application then please assume you have been unsuccessful on this occasion. Please note that by applying for this vacancy you accept Copperfield Recruitment Ltd's Privacy Policy and GDPR Policy which can be found at our website and therefore give us consent to contact you.Copperfield Recruitment Ltd are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.
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