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Global Marketing Manager

Employer
BMS Performance Ltd
Location
UK
Salary
Competitive
Closing date
24 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Join a global leading specialist risk consultancy that helps to create secure, compliant and resilient organisations in an age of ever-changing risk. They provide clients with the insight to focus resources and ensure they are prepared to resolve issues and crises that occur in any ambitious global organisation. They are now seeking a strategy driven Global Marketing Manager to join their growing Global Buying team!

This role will play a key part in building awareness for their expertise and helping drive growth for its services with the private market investor (private equity, funds, asset managers and internal corporate investment) buyers. Key responsibilities will include translating complex topics into compelling messaging, coming up with thought-provoking, practical buyer-focused content ideas, working with the business to turn these ideas into useable content and building strategic marketing campaigns designed to engage corporate strategy and private investor buyers in various markets across the globe. In addition, this role will lead on our global ESG service outreach.Reporting to the Principal in charge of buyer marketing programmes, this person will work closely with subject matter experts, the Regional Marketing Teams and the Global Marketing Team (products and partnerships, as well as media, design, content and digital specialists) to develop and run campaigns that drive brand awareness and lead generation for the companies services.

Tasks and Responsibilities
  • Work with the business to position them as the provider of choice in the risk and intelligence space
  • Drive the creation of a marketing plan that supports the business' growth plans for this buyer
  • Execute compelling integrated, multi-channel campaigns that target key audiences across the breadth of the funnel to generate and nurture quality leads.
  • Work with local teams on execution of global campaigns, coordinate on any complementary regional campaigns, and monitor KPIs for regional and global execution.
  • Track, measure, analyse and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure they are driving business development value from our marketing efforts and communicate results to key stakeholders.
  • Responsible for content creation including working with specialists to capture their expertise and insights.
  • Work closely with leaders and SMEs in the business to create and evolve value propositions.
  • Contribute to ongoing credentialing activity including industry awards, rankings, and other recognition programmes.

Requirements:
  • Minimum 5 years+ marketing experience
  • Significant, recent and relevant B2B professional services marketing experience and understanding of the private market investment community.
  • Strong background in end-to-end multi-channel campaign development and execution.
  • Expertise in both digital and traditional marketing techniques.
  • Marketing copywriting and content editing skills.
  • Strong knowledge of marketing technology and CRM systems.
  • Degree in Marketing, Business Administration, or comparable.
  • Excellent verbal, interpersonal and written communication skills.

Location: The position of Global Marketing Manager is based in London with a hybrid working policy.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role. If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.
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