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Email Marketing Executive

Employer
blueskies
Location
UK
Salary
Competitive
Closing date
24 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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A fantastic opportunity to work with my modern, forward-thinking B2B information services client who are in an exciting period of growth. They are looking for an Email Marketing Executive to pioneer all email marketing creation and execution of relevant campaigns, working closely with the wider digital marketing team and reporting into the Digital Marketing Manager. This role would be perfect for a Marketing Executive with a key specialism in email marketing to work within an incredibly supportive and team-orientated business.

Key Responsibilities:
  • Plan, create and execute engaging email marketing campaigns using the Marketo software.
  • Work closely with the wider team to support on overall email marketing strategy of broadcast and automated triggered email campaigns.
  • Work and collaborate with the product team to ensure copy is relevant for the target audience.
  • Review all copy and visual content going out in email campaigns.
  • Perform CRM data segmentation and data analysis to target the correct audiences.
  • Perform A/B testing and optimisation for campaign and automated emails with analysis on a monthly basis.
  • Assist with the management of data including cleansing, reporting and database flows.
  • Provide occasional general assistance on other digital marketing activity, such as web edits and digital asset creation.

About You:
  • Have at least one years' experience using marketing software that offers email automation functionality such as Marketo, Pardot, SharpSpring, HubSpot, VBOUT etc.
  • Have demonstrable experience in the planning and action of email marketing campaigns.
  • Possess a real passion for digital marketing.
  • Experienced in the use of analytics tools and reporting on key areas of importance.
  • Have a keen eye for detail - essential for proofing emails before they're sent out!
  • Excellent level of written and verbal communication skill.
  • Have a creative flair, able to contribute to and collaborate on the creation of various visual materials.

This role would be ideal for a Marketing Coordinator, Marketing Assistant, Marketing Officer, Marketing Executive, Digital Marketing Assistant, Digital Marketing Coordinator, Digital Marketing Officer or Digital Marketing Executive who wants to specialise in an area of digital marketing and work within a fantastic team and business. An existing Email Marketing Assistant or Email Marketing Executive looking for a change environment would also be a great fit.

My client offers either a Remote or Hybrid working pattern to suit the candidate as well as flexible working hours. Being based in Birmingham, their offices are commutable from Solihull, Sutton Coldfield, Minworth, Coleshill, Coventry, Tamworth, Nuneaton, Shirley, Digbeth, Smethwick, Harborne, Marston Green, Bickenhill, Dorridge, Perry Common, Erdington, Walsall, West Bromwich, Dudley, Oldbury, Wednesbury, Halesowen, Redditch, Bromsgrove and Wolverhampton.

BSMCN45411 - Email Marketing Executive - Hybrid/Remote (Birmingham) - £22,000-£27,000
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