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Head of Digital

Walker and Sloan Ltd
Closing date
24 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Walker and Sloan are proud to be working with a well known marketing agency situated in Bristol. They are looking to bring on an experienced digital professional to help drive the digital strategy for the agency. This is a very exciting role that offers a very strong salary and benefits package along with a flexi/remote working pattern.

The Role:

To create integrated brand campaigns including innovative digital solutions - websites, progressive web applications, traditional apps, digital sales aids, AR and VR experiences, paid ads, organic social and email communications.

You'll be working across a range of clients and brands from the big established name pharmaceutical brands, to smaller, but no less important, challenger brands. Either way you'll be nurturing healthcare brands digitally to help them grow to become the blockbusters of the future.

To do that you'll have a passion for all things digital and have demonstrable experience leading teams of digital specialists to produce innovative and engaging digital experiences. You'll have the ability to raise the bar, raising our digital profile in the process with award winning work.

Who you are:

The Head of Digital is passionate, engaging and is an awesome people leader, marketeer, and colleague. An excellent stakeholder engager and influencer with a track record in shaping and delivering strategic change.

You'll be a leader and an excellent communicator, well versed in digital know-how and good at collaborating with others. You'll relish a challenge.

You'll have worked on a diverse portfolio of projects within a strategic digital role, with strong technical knowledge of online software and tools for marketing (i.e., CMS / Automation / CRM), SEO, paid and social media, and experience with online comms strategy, multi-channel marketing and web analytics.

You'll be analytical and look for insight to drive strategic and tactical decisions as well as drive the best user experience for users of sites, applications, and digital media.

Desirable skills:
  • You'll have at least 6 years' experience in in-house or agency B2B/B2C marketing with at least two of those years in leadership roles
  • Experience working on healthcare brands for pharmaceutical companies
  • A degree in business, marketing/advertising, or technology
  • Strong project management and process improvement skills with a project management certification (e.g CPM, CSM, CPMP, PRINCE2 Foundation/PRINCE2 Practitioner). A solid understanding of project management tools such as MS Project, TeamGantt, Jira, Trello or similar
  • Proven experience leading, mentoring and developing teams of digital project managers, developers and other digital specialists with multiple current direct line reports
  • A comprehensive understanding of marketing planning, product marketing, marketing communications, social media, paid media management, website and content development, and budget management, as well as the knowledge of the processes and tools necessary to support these activities
  • Excellent business awareness and the ability to focus on setting and meeting demanding targets. Highly aware of the technology space and how future trends can be incorporated into Swordfish's offering
  • Experience in managing websites to support marketing campaigns with hands on experience with Drupal, WordPress, Umbraco or other comparable CMS platforms. Rudimentary knowledge of HTML and/or coding standards would be useful
  • CRM experience with platforms such as Veeva and/or IQVA's OCE marketing
  • Experience with email broadcast and marketing automation platforms such as Mailchimp, Campaign Monitor in addition to an understand of email deliverability concepts and tools such as Email-on-Acid/Litmus
  • Knowledge of technical and non-technical SEO concepts as well as understanding of the related tools
  • Experience managing hosting infrastructure with the likes of AWS and RackSpace
  • You'll help agree KPIs for digital activity with clients capturing agreed metrics in tools such as Google Analytics, Countly, Adobe Campaign and producing reports with data visualisation tools such as Google Data Studio.
  • You'll be up to speed on Privacy legislation (including GDPR) and data security concepts
  • You'll have experience of Google Campaign manager

Whats in it for you?

The scale and diversity of work will keep you energised and engaged. Our aspirations for growth will ensure there is no shortage of new opportunities. We'll support you in a culture where you can bring your whole self to work. We don't want you to just fit into our culture, we want your differences and diversity of background to add to it.

You'd be joining an agency that takes a slightly different approach to agency life. No ivory towers. No politics. No Bureaucracy. And an agency where the work-life balance is right and offers you the opportunities to express your inner creativity.

You'd be working alongside some of the most talented and friendly individuals in the industry ensuring the working environment is second to none. Aside from the usual holiday and pension allowances, you will join a real team, not just a collection of team members.

The agency has a relaxed attitude and provides on-site massage, table football and regular excursions (subject to COVID-19). Situated in Bristol with convenient, modern, open plan offices we are proud of the exceptional client-agency relationships we've formed over the past 20 years. If you feel you have the qualities to not only maintain but grow those relationships and you can take ownership and pride in ensuring the agency's output is delivered to a high professional standard, perhaps you can help us continue with our growth plans.
  • Salary £Competitive (depending on experience)
  • Bonus scheme
  • Managed pension scheme
  • 25 days holiday per annum (growing to 30 days over time)
  • Birthdays off
  • Hybrid working arrangement (remote and office based as fits)
  • Annual away days

If interested, please contact Lee Curry at Walker and Sloan.
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