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Paid Media Executive

Forward Role
Closing date
30 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Paid Media Executive

Bury - hybrid working

Salary up to £30k plus bonus

One of the most prolific and highly regarded retail brands in the UK are continuing their well documented journey of market domination, and are now looking for a dynamic and passionate Paid Media Executive to join their market-leading in-house Paid Media team. You will work across all major and emerging paid media platforms, such as Google, Microsoft, YouTube, Facebook, Twitter etc and will be responsible for helping ensure Paid Accounts meet the best-in-class standards that have been created through day to day checks, reporting, and optimisation. Reporting into a talented and supportive Paid Media Manager, you will become well versed in the Group's unique and proprietary approach to Paid Media and you will help deliver continual improvement to the accounts.

Key responsibilities include:
  • Demonstrate a sound understanding of all Paid Media elements, including campaign planning and best-in-class activation.
  • Complete performance reports to a high standard, offering context and insight.
  • Oversee the monitoring of daily delivery and performance and ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc.) based on agreed campaign KPIs.
  • Carry out daily budget checks to ensure spend phasing & performance falls in line with the agreed strategy, reacting to current trends and implement changes where necessary.
  • Develop relationships with key partners to nurture performance growth (Google, Facebook/Instagram, Twitter, YouTube etc.)
  • Where possible work closely with other digital and non-digital channels to identify channel integration opportunities.
  • Ensure all hygiene checks are carried out in accordance with team processes and that campaigns are delivered as planned with no errors in delivery.
  • Collate data, examine and generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities.

Your skills & experience:
  • 12 months experience in Paid Media - either Paid Social or Paid Search - both would be desirable
  • Literate in MS Excel, PowerPoint, Word, Office365, Google Docs
  • Effective communication skills
  • Analytical & problem solver

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.
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