Marketing Manager - ABM

On behalf of my client, I am looking for an experienced ABM Marketing Manager. You will have 6+ years commercial marketing experience preferably within tech and B2B. You will have a good understanding of the role marketing communications needs to play within a business and be keen to demonstrate its value.

You will have a work hard, think harder attitude and be able to work in a fast-paced environment with exceptional precision and accuracy.

Person Specification

Skill & Abilities

• Managing Outbound marketing and activities targeting key accounts and Demand Generation initiatives.
• Developing the content strategy in line with Marketing objectives for outreach aligned to a 1-1, 1 - Few and 1- Many Strategies for 3 priority account tiers.
• Highly proficient user of Marketing Automation Platforms ideally HubSpot
• Co-ordinating marketing campaigns with Sales, Business Development, Brand Marketing, Digital and Content teams.
• Creation and publication of sales enablement material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve inbound and outbound lead generation campaigns, measuring results.
• Proficient use of performance tracking and measurement against KPI's for account development.
• Working closely with creative and developing new marketing materials for sales and commercial team
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and performance against account prioritisation and progress.
• Develop account level insight to share with Sales and BDR teaks, market conditions and competitor data.
• Understand a range of techniques including workflows through marketing automation, sales navigator and LinkedIn outreach, account development tracking
• Manage a team of BDR's based remotely.

Knowledge & Experience

Essential

• Min 6+ years' Experience of working in B2B Marketing with 2 years in ABM or Demand Generation Role.
• Qualified member of the CIM or equivalent or Degree level preferred.
• Excellent experience with Marketing Automation and other Revops tools
• Strong understanding of current online marketing concepts, strategy and best practice.
• Excellent copy writing skills and a solid understanding around brand and messaging

Personal Attributes

• You will be full of expertise, flair, and ideas, offer fresh thinking, and able to form excellent working relationships with internal and external contacts.
• Be passionate about marketing, as well as the internet and emerging communication trends
• Ability to work independently, capable of managing multiple projects and internal stakeholders.

Commitments

My client has modern offices in central Winchester offer good commuter links. They offer a competitive remuneration package, on-going training & certification, a friendly office environment, quarterly social events; and currently operating a Hybrid working policy.