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Marketing Analyst

Employer
Meridian Business Support
Location
UK
Salary
Competitive
Closing date
24 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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How would you like to use your Marketing Analyst expertise to make your own impact on websites and marketing campaigns that are viewed by a very large audience?A brand new Marketing Analyst opportunity has been created at an established, industry leading membership organisation in East Grinstead where you'll report to the Digital Marketing Manager and be the "go to expert" in a dynamic marketing team when it comes to driving data driven decisions to improve the performance of websites and lead generation marketing campaigns. You will gather, organise and analyse data, and create dashboards and automated reports that will enable you to deliver insights, advice and recommendations.Your new Marketing Analyst role will involve:
  • Providing insights on digital marketing performance - what is and isn't working, and providing recommendations and insights to support future campaign planning and new product development
  • Analysing and interpreting website user behaviour, and identifying trends and areas that need to be improved
  • Analysing and reporting results of improvements made
  • Creating and maintaining market and competitor research, presenting findings to help shape strategies
  • Understanding the customer journey and and providing insights to improve user experience
  • Managing Google Tag Manager containers and implementing analytic tracking requirements for digital campaigns
For this Marketing Analyst opportunity I'm very interested in speaking with a Marketing Data Analyst, Digital Analyst, Digital Marketing Analyst, or Marketing Analytics or Digital Analytics professional who has experience working with Google Analytics, Google Tag Manager, Google AdWords, Firebase and Data Studio - as well as an understanding of UX / user experience. Advanced MS Excel skills and the ability to analyse high volumes of data from multiple sources are essential too.Salary £33,000 to £35,000 p.a. (depending on experience)plus attractive benefits including working from home (part of the week), private health scheme, discounts on retail, gym and outdoor leisure activities.
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