Marketing Manager UK Institutional & Wholesale

My client, a leading asset manager, is looking for a Marketing Manager to deliver and lead on marketing in the UK Institutional channel. Strategy planning and delivery. The role would dedicate 70/30 time to Institutional / Wholesale channels on a weekly basis.

• Devise and deliver a digital marketing strategy for UK Institutional across multiple channels and maintain the marketing plan
• Work with marketing teams across Europe to implement and adapt pan-EMEA marketing campaigns when locally relevant

Content delivery

• Take responsibility for managing the content and contact strategy for client segments and delivering on client needs
• Work with pan-EMEA media agency to deliver advertising and content

Digital marketing

• Maintain and update the UK websites as required
• Liaise with Digital Marketing to agree enhancements and analytical needs, driving better campaign results

Events

• Plan and deliver an events strategy (including proprietary and sponsored events) in line with the overall marketing strategy. Ensure seamless delivery including presentations and supporting literature
• Liaise with internal teams and external suppliers as required

Relationship management

• On a weekly basis report to the Head of Northern European Marketing on the performance of all channels and work to KPIs to optimise and improve performance
• Work in partnership with Business Development teams to ensure they are fully served in terms of their product marketing requirements
• Ensuring the compliance of all marketing collateral and website with UK and EU regulations

Budget management

• Management of UK institutional marketing budget

Experience/Qualifications and Skills

• Solid experience in asset management marketing
• Experience and understanding of the UK institutional and wholesale space
• Track record of delivering high level marketing campaigns that hit KPIs and drive AUM and revenue growrh
• In depth understanding of key products and asset classes
• Experience of managing websites, digital collateral
• Marketing strategy and planning experience
• Experience running budgets