Marketing Manager UK Institutional & Wholesale

Goodman Masson
Closing date
15 Jul 2022

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Marketing & PR
Contract Type
Full Time
My client, a leading asset manager, is looking for a Marketing Manager to deliver and lead on marketing in the UK Institutional channel. Strategy planning and delivery. The role would dedicate 70/30 time to Institutional / Wholesale channels on a weekly basis.
  • Devise and deliver a digital marketing strategy for UK Institutional across multiple channels and maintain the marketing plan
  • Work with marketing teams across Europe to implement and adapt pan-EMEA marketing campaigns when locally relevant

Content delivery
  • Take responsibility for managing the content and contact strategy for client segments and delivering on client needs
  • Work with pan-EMEA media agency to deliver advertising and content

Digital marketing
  • Maintain and update the UK websites as required
  • Liaise with Digital Marketing to agree enhancements and analytical needs, driving better campaign results

  • Plan and deliver an events strategy (including proprietary and sponsored events) in line with the overall marketing strategy. Ensure seamless delivery including presentations and supporting literature
  • Liaise with internal teams and external suppliers as required

Relationship management
  • On a weekly basis report to the Head of Northern European Marketing on the performance of all channels and work to KPIs to optimise and improve performance
  • Work in partnership with Business Development teams to ensure they are fully served in terms of their product marketing requirements
  • Ensuring the compliance of all marketing collateral and website with UK and EU regulations

Budget management
  • Management of UK institutional marketing budget

Experience/Qualifications and Skills
  • Solid experience in asset management marketing
  • Experience and understanding of the UK institutional and wholesale space
  • Track record of delivering high level marketing campaigns that hit KPIs and drive AUM and revenue growrh
  • In depth understanding of key products and asset classes
  • Experience of managing websites, digital collateral
  • Marketing strategy and planning experience
  • Experience running budgets

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