Senior Marketing Manager

Employer
Michael Page International
Location
UK
Salary
Competitive
Closing date
20 Jul 2022
  • Global manufacturing organisation with huge growth
  • Excellent fast-paced culture
About Our Client
Global manufacture with fantastic culture and customer first ethos, based in Trafford Park.
Innovative, fast paced global organisation with a strong leadership team and a fantastic culture
Job Description
The Role of the Senior Marketing Manager is based in Trafford Park and will be to develop, establish, and maintain marketing strategies to meet organisational objectives, which will include the following:
  • Demonstrate effective management of the marketing, advertising, and promotional activities of the organisation
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important
  • Develop and deliver appropriate field sales enablement tools
  • Articulate product and service offerings, key benefits and messages for use by sales and marketing
  • Create compelling marketing campaigns to deliver impact for the business, brands and products
  • Internal reporting and other duties as assigned Lead Generation & Sales Enablement
  • Create effective, compelling positioning, messaging and sales tools that are understood and used
  • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
  • Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients
  • Execute marketing campaigns and analyse performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue project management
  • Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
  • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution of market research and competitive intelligence
  • Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provide input to senior leadership
The Successful Applicant
Based in Trafford Park, the successful Senior Marketing Manager will have the following key skills:
  • Collaborative and communicative - able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
  • Technological and digital marketing - contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
  • Critical thinking - able to understand situations and problems, identify cause and effect relationships and develop effective strategies
  • Analytical skills - agility with analytical tools and the ability to process, analyse and utilize large quantities of data efficiently
  • Creativity and innovation - able to develop new concepts and devise unique marketing campaigns

They will also have the following experience:
7 years+ of professional marketing experience
  • Educated to degree level or a CIM Professional Diploma in Marketing
  • Experience working closely with a sales organisation with a strong affinity for sales team success.
  • Experienced with salesforce.com or similar CRM, web conferencing tools
  • Experience of working with email campaign management tools such as Pardot
  • High level proficiency with Microsoft Word, PowerPoint, and Excel
What's on Offer
Competitive salary + bonus and annual pay rises
The opportunity to be part of a wonderful growth trajectory and gain career progression
ContactSarah JohnsonQuote job refJN-022022-5249465Phone number+44 161 829 0392Job summary Sector Marketing & Agency Subsector Industrial & Utilities Sector Industrial / Manufacturing Location Trafford Park Contract type Permanent Consultant name Sarah Johnson Consultant phone +44 161 829 0392 Job reference JN-022022-5249465

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