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Senior Advocacy and Public Affairs Manager

Closing date
24 Jun 2022

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Marketing & PR
Contract Type
Full Time
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The Senior Advocacy and Public Affairs Manager will be instrumental in developing and maintaining awareness of the value and impact of the museums and galleries sector within Government (local and national) with Parliamentarians, relevant Committees and other key organisations and influencers. You will do this by developing and leading advocacy campaigns and activity that raise awareness of the work of Scotland's museums and galleries and influence a range of audience and stakeholders.

The post-holder is responsible for developing and maintaining relationships with the Scottish Government; working with Museum Development colleagues to identify and act upon issues of concern to individual museums and galleries and the sector; and communicating and involving the sector in advocacy opportunities.

The Senior Advocacy and Public Affairs Manager is an experienced professional who is politically astute, with strong strategic planning and influencing skills. They bring demonstrable experience of building strategic networks and effective collaboration, thinking creatively and navigating complex issues. They display energy and enthusiasm in their interactions with others; communicate effectively with and are approachable to a range of different audiences and can positively shape how people view the museums and galleries sector.

  • Work with the Head of Communications and Senior Management Team to develop and lead an advocacy and public affairs plan that meets MGS's strategic priorities and implement the planned influencing activity with the communications team.
  • Develop and maintain relationships with key stakeholders to maintain strong MGS and sector profile and reputation.
  • Prepare briefings for Parliamentarians, MSPs, Civil Servants and respond efficiently and appropriately to information requests from Scottish Government.
  • Oversee the monitoring of Parliament, Government, stakeholders, and other relevant policy developments, updating key members of staff.
  • Understanding current political priorities and making opportune connections to the work of the sector and MGS.
  • Lead some public policy work including conducting research, and drafting reports and consultation responses, co-ordinating with relevant colleagues.
  • Provide guidance and information, both internally and externally, on matters of policy.
  • Lead horizon scanning work to inform MGS's policy and public affairs planning.
  • Communicate the views of MGS to legislators in the Scottish and UK Parliaments, local government and other external organisations, either directly or through joint working with strategic partners to influence the decision-making process of these institutions and bodies.
  • Work closely with Museum Development colleagues to maintain awareness of museums who are experiencing challenges and work in partnership to coordinate MGS response, where necessary supporting individual organisations to develop their response.
  • Work with the communications team to ensure advocacy, public affairs and policy work is promoted to the sector including writing content for blogs and trade press.
  • Contribute to the development of the National Strategy for Scotland's Museums and Galleries due to be published in January 2023 and ensure strong awareness of the strategy among key political stakeholders and policy makers.

The above-mentioned tasks and responsibilities constitute an overview and not an exhaustive list. The Senior Advocacy and Public Affairs Manager will pursue this work in line with the Delivery Plan for the National Strategy for Scotland's Museums and Galleries 2020-2022 and MGS Business Plan 2020-2023.

  • Build and nurture effective working relationships across the organisation.
  • Identify and cultivate opportunities for profiling the work of the sector.
  • Collaborate with and support MGS colleagues to champion the sector.
  • Work fairly and with integrity and adapt style to different people, cultures and situations.
  • This role will rely on strong networking and collaborative skills in order to develop relationships with sector representatives, civil servants and other external organisations such as the Scottish Government, Scottish Parliament, the Museums Association, Creative Scotland and Historic Environment Scotland.


The successful candidate will manifest MGS's core values: collaboration, integrity, passion for museums, and courageousness.

  • Significant experience gained working in an in house or agency Advocacy role or in a related area for example Public Affairs, Public Relations, Communications or Government Affairs.
  • Politically astute with strong knowledge of the Scottish political system and priorities - both national and local government.
  • Experience of developing and managing advocacy or awareness raising campaigns or activity designed to meet set objectives with proven results.
  • Experience working directly with and reporting to senior leaders and/or Board.
  • Excellent written and oral communication skills.
  • Understanding and managing organisational reputational risk.
  • Strong influencing and engaging skills.
  • Demonstrable experience of building strategic networks.
  • Ability to think creatively and navigate and communicate complex issues.
  • Campaign measurement, evaluation and reporting.
  • Design, structure and delivery of presentations or speeches.
  • Ability to disseminate information through a range of communications channels including press and media, digital and face to face.
  • Use of Microsoft Office and confidence across a range of digital platforms

  • Experience of working with the Scottish or UK press.
  • Experience or knowledge of the museums and galleries, heritage or cultural sector.
  • Interest in priority areas of fair work, inclusion, climate.
  • An established contacts network relevant to this role.


MGS has a behavioural competency framework which describes how we expect people to go about their work day-to-day. Staff must demonstrate the following skills areas at an appropriate level:
  • Works collaboratively
  • Communicating with impact
  • Respect, inclusion and integrity
  • Effective decision-making
  • Sector focus
  • Drive for results
  • Innovation, agility and building capability

This role requires someone who displays energy and enthusiasm in their interactions with others; communicates effectively with and is approachable to a range of different audiences and can positively shape how people view the museums and galleries sector. As a member of the Senior Management Team you are expected to act as a role model for MGS's organisational behaviours and to champion the organisation internally and externally.


Travel - occasional regional travel may be required

Closing date is Thursday 30th June 2022 at 12 noon.

To apply:

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