Are you a digital strategist with a marketing brain and a penchant for analytics?
This critical role will spearhead our company's digital growth strategy. Full management of paid, organic and social campaigns with accountability for the ROI of digital marketing investments, strategic recommendations and reporting to senior stakeholders.
The role will be a senior position that must work closely with sales and the Chief Marketing Officer to determine top of funnel brand awareness and demand generation. You'll come with full funnel optimisation strategies to nurture prospects from 'cradle to grave', as well as attribution methods that can measure and prove return on investment by channel.
We are a high growth tech company with Private Equity backing. Our customers are large multinational enterprises and household names. We have teams based across Switzerland, Germany, UK, US and Eastern Europe.
What you will be doing
Collaborate with regional sales leaders to develop and agree the digital campaign strategy
Work with the Marketing, Sales and Customer Success teams to create and market the brand, company and product
Devise campaigns designed to meet growth objectives based on lead generation, brand awareness and more
Work with the broader marketing team to deliver digital content strategies across a suite of channels and tactics (including email, automation, paid digital, social, ABM)
Strategically manage agency relationships, particularly for paid media and organic traffic
Manage budgets for all digital activity globally
Take ownership of the digital presence to create brand awareness and add true audience value
Develop and execute a digital roadmap to make improvements to the overall web presence in line with strategic markets, geographies and verticals, including user journeys, UI/UX, rich media and more
What you should have
5-8 years developing and executing digital B2B demand generation programs that drive bottom-line business impact
Deep understanding of data analytics, marketing funnel tactics and metrics by stage and persona, and a proven history of optimizing/improving funnel conversion
Demonstrated experience working with key stakeholders to ensure holistic campaign alignment
Expert understanding of partnering with sales, marketing and customer success to create, refine, and measure campaign performance
Hands on experience with CRM, CMS, marketing metrics and analytics tools (HubSpot, GA, Excel)