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Head of Growth Marketing

Armstrong Lloyd Marketing Recruitment
Closing date
30 Jun 2022

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Marketing & PR
Contract Type
Full Time
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My client is a truly global product driven Data-as-a-Service solution business, delivering a best in class product for their sector with vision to develop into new markets and growth. They have created a new role for Head of Growth Marketing, encompassing both customer acquisition and retention marketing within an ABM setting, this is a greenfield opportunity to develop and execute the demand generation strategy. This is a pivotal time to join the team as they are setting up a global marketing function across 7 different counties.

Location: Remote 1st with office in variety of places including London so some international travel for events and collaboration.

Head of Growth Marketing Duties Include:
  • Lead the growth marketing strategy across acquisition and retention
  • Collaborate cross-functionally with Digital Product, Marketing and Creative teams
  • Build and drive efficiency and effectiveness of the customer funnel.
  • Work towards weekly and monthly KPI's
  • Develop a go-to-market plan for product launches, including budget, forecast, efficiency targets, and channel and partner selection. .
  • Partner closely with sales teams to ensure strong marketing and sales alignment
  • Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing
  • Work with external agencies to plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, Podcast
  • Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic.
  • Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns

The ideal person to join as Head of Growth Marketing will have:
  • Proven experience within SAAS growth marketing / demand generation
  • Proven ability to work through data to find opportunities and actionable insights
  • Hands on doer
  • Strong collaboration and project management skills.
  • Experience building, leading, and managing small team

Why join this business as their Head of Growth Marketing?
  • They are very product driven business and are effectively disrupting their market
  • Their growth is exponential: they are building new features and products every day!
  • They frequently tackle brand new business areas which means they never run out of new clients! They are still small enough that you can truly join a rocket ship and shape your career!
  • You'll get to work in a Fair, inclusive, and diverse & truly global work environment

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
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