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Integrated Marketing Coordinator

Graphic Packaging International Europe
Closing date
26 Jun 2022

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Marketing & PR
Contract Type
Full Time
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At Graphic Packaging International (NYSE: GPK), we produce the box you may have poured your child's cereal from this morning, the microwaveable tray that heated your lunch, the paper cup that held your coffee throughout the day, and the carrier of those bottles of craft beer you may enjoy tonight! We're one of the largest manufacturers of paperboard and paper-based packaging for some of the world's most recognized brands of food, beverage, foodservice, household, healthcare, beauty and pet care products. Headquartered in Atlanta, Georgia, we are a team of collaborative, innovative, passionate individuals who are committed to providing consumer packaging that makes a world of difference.

With 25,000 employees working in more than 130 locations worldwide, we strive to be an environmentally responsible leader in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry's best to reward the talented people who make our company successful.

Inspired Packaging. A World of Difference.


The Integrated Marketing Coordinator supports the development, execution, and analysis of marketing content, to drive awareness of Graphic Packaging as a market leader in packaging and to drive demand for our product innovations.

JOB FUNCTIONS: Job functions include but are not limited to the following.
  • Must work within and adhere to the company's core values of Integrity, Respect, Accountability, Relationships and Teamwork.
  • Helps deliver a campaign-focused content strategy that supports business objectives and is crafted to deliver quality prospects through the development of content and campaigns that inform and educate.
  • Write compelling, effective content for sales collateral, social media, website etc.
  • Coordinate digital campaign and content development, assist in the preparation of briefs, manage deadlines, work closely with agencies in execution.
  • In coordination with Integrated Marketing Managers, plan the set-up of digital marketing campaigns.
  • Build and support marketing automation programmes in coordination with integrated marketing managers.
  • Work closely with integrated marketing managers on SEO optimisation, website integration with marketing automation tools, forms, other programmes.
  • Support Integrated Marketing Managers to research, develop, execute and measure performance of campaigns.
  • Create assets (website pages, email marketing campaigns, lists) to support digital campaigns.
  • Assist with the analysis of competitor content strategies and make recommendations for actions.
  • Supports the development of sales collateral, including PowerPoint presentations, brochures etc.

  • 3+ years' marketing experience, to include copywriting, digital marketing campaign creation and execution, campaign analysis and reporting.
  • Working knowledge of marketing software (e.g. Pardot, Salesforce, WordPress, Google Analytics, Search Console) and data analytics tools.

  • Batchelor's degree in Marketing

  • Strong copywriting skills
  • High standard of ability in PowerPoint, able to use Adobe Illustrator, InDesign, Photoshop at

moderate level.
  • Excellent communicator, with strong interpersonal skills.
  • Excellent attention to detail.
  • Ability to accomplish results and work well in a cross-functional, multi-site team environment.
  • Is open to learning new systems and evolving the programmes for optimal performance,

someone that seeks to work smarter and more efficiently - a process mindset that is

continually looking for ways to simplify and streamline work to achieve results.
  • Integrity & Trust
  • Action Oriented
  • Proactive and future-looking
  • Thirst for learning
  • Customer oriented

How GPI can bring value to you:

A great opportunity in one of the key player's within the packaging industry! Your contribution will change and make a difference in the life's of so many of us. A part from that we offer you a market competitive salary in line with your expectations and market value.
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