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Senior SEO Link Building Specialist

Robert Walters
Closing date
26 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Since launching in 1989, this organisation has become one of the world's leading online CFD and financial spread betting providers, with nearly 66.8 million trades executed annually across Europe, Asia Pacific and North America. their success is founded on its ability to deliver a wide range of trading products to customers, from single equities to indices, currencies and commodities. This means the clients don't need to go to a forex broker, futures broker or a commodities broker to trade these different instruments, they can trade them all through one trading platform. They have pioneered the development of online trading in markets around the world to become a world leading spread betting and CFD provider.

Purpose of role:

As a Senior SEO Link Building Exectuive you will be responsible for the continued development of our in-house efforts to aid with SEO growth. You will be given the opportunity to get involved in the entire outreach process overseeing ideation, creation, and retrospect. We are looking for someone that can aid in building relationships with writers, bloggers, journalists and influencers.

Working closing with the SEO and creative teams to create impactful campaigns for content marketing, outreach & digital PR. Promoting assets such as articles, infographics & interactives that assist in delivering backlinks from authoritative sites.

We are seeking an individual who has a good level of creative awareness, data analysis skills, stays up to date with current affairs and is looking to take on a new challenge.

Key responsibilities:
  • Work with SEO, Creative and Content teams to create effective content marketing, outreach & digital PR campaigns
  • Build & nurture relationships with writers, bloggers, journalists and influencers
  • Understand advanced link building strategies and tactics
  • Analysing and reporting on various KPIs to measure the performance of content marketing, outreach & digital PR campaigns to deliver continued improvements
  • Conduct brainstorming sessions with wider marketing teams to develop innovative and actionable campaign roadmap
  • Ability to review and evaluate outreach targets, through tools and manual processes
  • Ensure assets created effectively address business goals to grow SEO visibility
  • Oversee multiple projects from start to completion and keeping to deadlines
  • Leverage and contribute to the brand and content strategies to maximise SEO opportunities
  • Ensure agency suppliers are delivering value with content and link building initiatives
  • Present regular KPI reports to senior stakeholders showing return on investment and progress
  • Work with the Senior SEO Manager to define content marketing, outreach and digital PR roadmap, set realistic KPIs and deliver positive return on investment
  • Stay on top of SEO industry news, trends & tools

Essential Criteria:
  • Proven experience covering creative concepts and link earning tactics
  • Experience managing and executing advanced link-building initiatives (blogger outreach, link-bait, content, PR & social media)
  • Strong link acquisition vision for creating content marketing, outreach and digital PR campaigns
  • Experience in integrating content across various digitals channels
  • SEO content skills (copywriting, understanding the value of content for SEO)
  • Knowledge of best practices for SEO, content marketing, outreach and digital PR campaigns
  • Experience working with excel (Pivot tables, SUMIFS, VLOOKUPs, Index Match, knowledge of visual basic would be an advantage)

Desirable Criteria:
  • Experience or knowledge of investing, CFD trading and spread betting
  • Experience of working in a FCA regulated industry
  • Interest in financial products, markets or economics
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