We're looking for a digital marketing specialist to own our digital acquisition campaigns, working closely with our marketing, sales, and product teams to educate, engage and excite potential customers about alternative business finance, and our company.
A digital marketing specialist is responsible for driving the day-to-day integration of digital to meet clients' objectives. This includes pay-per click advertising (PPC, Paid Social, Affiliate Marketing) and email marketing to engage clients' audiences and generate sales leads. They should be capable and confident with a thorough understanding of the techniques, platforms and skills to deliver tangible, measurable results.
Our goal is to create awareness of our products and get prospects to convert into deals.
What you will be doing:
Contribute creative campaign ideas that add digital and email marketing elements to campaigns.
Offer strategic, tactical and practical advice to the account teams and clients develop digital and content marketing tactics to deliver on objectives and secure their ongoing business.
Develop SMART objectives for the digital elements of each campaign and agree on the measures of success.
Monitor and report success against the original objectives and continually modify a campaign plan to make sure we achieve the goals.
Plan and execute campaigns across advertising platforms from Google, Facebook, LinkedIn and Twitter
Measure the impact of campaigns including engagement, web traffic and conversions.
Use Google Analytics and other tools to analyse, interpret and share the data behind the results.
Experience (minimum 3 years) in B2B marketing with complex sales process in small and medium size companies with a specific industry approach.
Proven experience in digital marketing, including Paid Search, Paid Social and email Marketing
Experience in Financial SaaS will be highly appreciated.
Excellent communication and persuasive skills
Strategic thinking AND excellent execution skills
Good understanding of marketing and sales automation and campaign tools (Hubspot, salesforce, etc).
Strong project management skills in a highly dynamic environment.
Practical business and sales acumen
Ability to define objectives, key results and to analyse and optimise KPI
Strong people & planning & organisational skills will help you to shape your future role as you develop your career with us
Experience in dealing with directors & business owners.
A fast learner and solve problems efficiently
Hard-working, persistent and resourceful
Data and result oriented
Flexible and adaptable
Organized and able to manage multiple priorities effectively
Strong team player and builder, receptive to ideas from others.
Great and innovative company.
Yearly bonus scheme based on performance
Group pension scheme, matched contributions up to 3%
Family health care
25 days annual leave
Hours of work: 9am to 5pm - Monday to Friday