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Account Director

Employer
Major Players
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Role responsibilities Account Director As an Account Director, your vision for the project takes you through each stage,ensuring you work to budgets and timings, effectively and efficiently. You are ultimatelyresponsible and the team, both internal and client side, rely on you throughout; you leadyour projects. You are the ultimate safe pair of hands, confidently steering projects and putting your clientsat ease throughout. Your clients rely upon you for strategic and creative opinions and you inturn guide the internal team when it comes to your knowledge of the client and associatedcategory, audience and culture. Your entrepreneurial flare sees you add real value to your accounts; rather than beingdaunted by ideas never previously achieved, stepping into the unknown excites you andyour problem-solving skills help you achieve the seemingly impossible. You report into the relevant BD on your accounts and they trust and rely upon you to keepthe accounts running smoothly. You understand when to involve them, not just in times ofdifficulty, but understanding how their involvement can help progress projects in the desireddirection. Your knowledge of all stages of the project is solid, from strategy to creative to productionand beyond. You have the ability to spot potential success or disaster at ten paces and assuch you have a thorough understanding of all things financial and legal. You see your job description as a guide and this means you understand there are oftenunexpected tasks to be carried out, which require you to step into the shoes of others, inorder to move projects forward. Key responsibilities:The day-to-day:- Take ultimate responsibility for all aspects of the day to day running of the account,delegating where relevant. Eg, managing status meetings and reports, contactreporting, timing plans, client and internal requests, meeting organisation, travel, filingetc.- Developing timing plans and leading the wider team throughout.- Ensure all projects work to agreed timings and within pre-allocated budgets.- Work proactively across multiple projects, effectively prioritising as necessary.- Lead, manage and inspire account team, to ensure excellence in delivery and foster aculture of accountability.- Competent at crafting presentations with the wider team members.- Lead discussions on potential collaborations and partners for various aspects of thecampaign process.- Responsible for ensuring the account is properly resourced to meet the client needs andbudget.- Add value to the account by identifying and developing new business opportunitieswithin existing client accounts and presenting them to client.- Work in tandem with the BD/Directors to lead/manage pitch processes.- Act as quality control across all work leaving the company. Relationships:- Build and maintain strong long term relationships with the day to day senior clients, beingtrusted as a brand guardian in the development of the work.- Hold good relationships with internal team members across all aspects of the business.Being trusted to deliver and achieve brand objectives through all activity.- Confidently lead meetings both internally and externally.- Remain positive and solution orientated.- Keep both clients and senior account handlers updated with progress when it comes torequests and relevant areas of responsibility. Always being ahead, managingexpectations throughout the project duration and communicating campaign statusthroughout.- Responsible for managing junior members of the team (SAM, AM), ensuring they aredelivering what is expected. Tracking and evaluating career progression, through regularcatch ups and annual appraisals. Escalating key issues to BD where appropriate. Strategy:- Make pertinent and rationalised recommendations to clients, demonstrating strategicunderstanding of their business and it's challenges.- Responsible for the development and activation of creative briefs.- Input, and lead where relevant, on the strategic development and direction.- Ensure KPIs are outlined and campaign results are tracked where applicable. Creative:- Collaborate with the wider team on concept development to formulate ideas into oneunifying concept.- Assist in, or responsible for where relevant, briefing in the creative brief and subsequentlyclient feedback to the right team members in a constructive way. Production:- Hold good knowledge of the production process, across a variety of media outputs.- Work with the production team to track the production process and guide clients on thejourney, managing feedback while ensuring creative integrity is upheld. Finance/legal:- Have a good understanding of commercial profitability across the accounts, being ableto manage overall campaign budgets (with support of producer and BD) and achieveprofit targets.- Take ownership of budgets, being confident in highlighting where changes to work oradditional requests mean changes to budget. Then managing this appropriatelyinternally and with client.- Ability to write and present a client proposal with BD support. Confident in providingguidance to procurement in order to negotiate articulately and effectively.- Ensure all aspects of the campaign are contractually and legally robust. Escalating andseeking legal assistance where relevant.- Input into forecasting with the BD and senior team.
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