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Commercial Revenue Manager - Off Trade

Employer
Asahi UK
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Retail
Contract Type
Permanent
Hours
Full Time
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Company DescriptionAsahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller's London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Job DescriptionWe're recruiting for an exciting Commercial Revenue Manager - Off Trade opportunity in our Profit Revenue Growth Management team.

The Commercial Revenue Manager is accountable to help drive sustainable, profitable growth by optimising the Off Trade channel, customer and pack mix, price & promotion strategy and trade investment.

Key Accountabilities
  • Utilize market & shopper insights to support the development of price pack strategies in channels including price increase.
  • Develop, maintain and advise new approaches to gross margin delivery through pricing and promotional strategy.
  • Support price and promotion governance and execution, maximizing ROI from all initiatives.
  • Monitor revenue management KPIs and ensure delivery of the specific revenue management objectives in coordination with Sales & Finance.
  • Find ways to integrate different data sources in order to provide a full picture of key drivers of performance.
  • Perform competitive analysis by category, brand and packaging to identify trends, opportunities and challenges to the AUK business.
  • Define and communicate trade investment guidelines, customer segmentation and investment principles.
  • Track and measure business performance within brands and channels includes AUK brands and competition. Identify gaps and then create plans to close the gaps with the Sales teams.
  • Be proactive in spotting opportunities or threats, identify trends and communicate in an effective way to relevant stakeholders.
  • Engage with Marketing to support innovation pipeline and portfolio pricing.
  • Drive thought leadership in the UK business, drawing from AEI & external best practices to develop new ideas and ways of working
  • Support commercial capability development and continuous improvement across key functions
Experience Required
  • Minimum 3 years of experience in FMCG company preferably in Revenue Management roles or positions requiring high analytical skills.
  • Knowledge of retail sales initiatives, revenue management (pricing, packs, promotions), category management experience preferred.
  • Evidence of ability to convert research and insight into tangible business value for both marketing, sales and customer marketing partners.
  • Demonstrates a solid understanding of channel, customer and other commercial issues.
  • Strong project management skills, within and across multiple projects.
  • Evidence of ability to build collaborative partnerships and influence key stakeholders to drive commercial impact.
  • Experience of the drinks or beer industry would be advantageous but is not required.
  • English language skills required: other languages advantageous.
Key attributes of the successful person
  • Excellent analytical skills and the ability to translate this into insight and recommendations
  • Strong communication and project management skills
  • Strong self-management skills and a proactive initiator
  • Solid team player with ability to flex roles as appropriate within the teams.
  • Ability to build consultative relationships with colleagues in other functions as needed
  • Resilient with confidence to challenge business thinking
Additional InformationOn offer is a competitive basic salary plus generous benefits package.
  • Competitive salary
  • Beer allowance per annum
  • Discounted onsite food offerings
  • Annual bonus
  • Industry leading pension contribution
  • Life assurance
  • 25 days' holiday
Please no agencies.
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