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Brand Marketing Manager

March Personnel
Closing date
3 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Brand Marketing Manager
Location - Chertsey
Salary - £225.15 - £245.57 Per day
Duration -Ongoing
Benefits: Holiday - 25 days per annum plus bank holidays, Access to staff sales discount, Reward Plus discount shopping and a Government pension auto-enrolment from 12 weeks

Summary of a Brand Marketing Manager
In this role you will lead TV and AV marketing plans and implementation in the UK. You will be Reporting directly into the Head of Brand Marketing TVAV, this role will take the lead in defining and implementing a rolling 18-month marketing plan to deliver high-reaching growth targets on TVAV, to achieve sustainable, profitable brand leadership status.

Responsibilities of a Brand Marketing Manager

• Utilise market insight to formulate 18-month rolling TVAV brand plan working closely with CMI team
• Build good understanding of category & driven environment and marketing activities, sharing information with wider team
• Implement the 18-month plan, collating findings, track and monitor return on investment and refine the plan
• Deliver demonstrable return on investment for all marketing activities
• Recommend the most effective use of marketing investment budget
• Optimise global creative assets for the UK
• Optimise media & investment plans to develop the client's status as a 'lighthouse' market to test new marketing ideas
• Build a positive, open, constructive relationship with colleagues across the business
• Ensure consistency in all brand assets in the UK across TVAV, partnering with retail, channel, sales, online and agencies to achieve this
• Be the go-to TVAV marketing lead: Collaborate with other key functions within the business including Product Management, Category & Shopper Insight, Retail Design & Operations, Channel Marketing, Sales, Digital, PR & Events
• Ensure on-time delivery of brand toolkits and key visuals to Channel Marketing for all brand initiatives
• Provide regular and clear communication of key initiatives to relevant parties including internal partners

Key competencies of a Brand Marketing Manager

• Use initiative to deliver what's needed whilst also being capable of bringing the team along too.Ability to deliver through a team and not operate solo
• Build a network, collaborates, knows how to deliver a vision, a plan and then make it happen
• Strong communication skills: interpersonal, written and presentation
• Understands brands and business. Capacity to translate plans into commercial outcomes
• Excellent project and time management: it's crucial to ensure toolkits and key visuals are delivered on time, as well as meeting media deployment deadlines
• Able to get things done quickly and with good attention to detail
• Handle multiple demands, flex and adapt when needed
• Curiosity, being culturally tuned-in and across what's new in tech / comms / music / sport / etc
• Validated brand management experience, preferably in a large and dynamic organisation
• Ability to lead an insight and data-led 18-month brand plan with measureable value/metrics
• Passion for branding, advertising and communications
• Experience of briefing, developing creative work and owned, earned, shared and paid connections plans
• Ideally has experience of developing and coaching a direct report or mentee
• Can deliver through others: experience of managing a team who aren't direct reports to provide a successful outcome

Please note: As you can appreciate we are currently overwhelmed with applications and we can therefore only contact those applications that have relevant skills for positions that we currently have available. Should you not hear from us within a week, you have been unsuccessful on this occasion.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. If you are successful in your application, you will be required to attend a full registration with one of our Consultants which will involve you providing a current passport, any relevant visas and completing relevant tests and a full competency based interview.
Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant - Charlie Shepherd
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