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Content Administrator / SEO Specialist

Folkestone Fixings Limited
Closing date
3 Jun 2022

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Marketing & PR
Contract Type
Full Time
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Content Administrator / SEO SpecialistLocation: Lympne, (near Hythe) Kent.Salary: £22,500 (+ Quarterly performance related bonus/pension/increased holiday with length of service/employee discount scheme/staff concessions/Employee Assistance Programme).Contract: Full Time Monday to Friday, 37.5 hours/week, permanent.Since starting in 2003, FFX have become one of the UK's largest independent suppliers of high quality tools, fixings and building supplies and now we want you to play a key role in our future by joining our successful Marketing Team.As the Content Admin - Search Specialist, you will be responsible for managing improvements to the website search to establish the best-in-class customer experience. You will assist with the management of the product catalogue, brand, marketing campaign and category level content. You will Work to agreed SLAs and KPIs developed to enable FFX to reach its company targets and take responsibility for creating all brand level landing and merchandising experiences, researching SEO opportunities, and providing data analytics on search performance. You will be the primary contact, liaising with all departments to develop the website search and will assist the company with promotional events and opportunities to keep FFX a cut above the competition.Sound like the job for you? Then read on...Responsibilities• Manage all search indices using Algolia, with any requests from upper management.• Implement A/B testing and merchandising to improve customer search, increasing conversion rates.• Research SEO keywords to use throughout the website and marketing campaigns.• Review high-value keywords to optimise site search.• Create rules to ensure site search is working correctly.• Provide analytics reporting on search performance.• Ensure site search meets KVI levels agreed by seniors.• Visual merchandising of the website.• Supporting marketing campaigns with banners and landing pages as well as marketing facets.• Upload all new product listings accurately and efficiently onto our website.• Create personalised search experiences that FFX customers will love.• The writing of precise and accurate product descriptions for the website.• Input all product specifics into the database (size, type, category, attributes etc.)• Writing ad hoc content both online and offline for brands, promotions etc.• Ensuring all products have any relevant accessories attached on roll out.• Regulating and checking any relevant information fed from the buying team.• Checking and uploading images through File Transfer Protocol (FTP).• Maintaining accuracy within time and target pressures.• Working closely with the creative, technical, and trading team to ensure product imagery is processed correctly.• Working with the Trading Team to ensure all product launch dates are met.• Ensuring all content is kept up to date.The IndividualCapability, Knowledge and Experience• Strong knowledge of user interfaces and web standards.• Working knowledge of data interchange formats.• Competency with web markup languages.• Experience with graphics packages such as Figma and Adobe Photoshop.• Exposure to Search and Recommendation software such Algolia or similar.• Ability to use SEO and analytics software such as Google analytics, Brightedge or similar.• Knowledge of the trade industry is preferable• Excellent editorial understanding and visual awareness.• Working knowledge of Microsoft Office and content management software.Personal characteristics• Excellent communication skills, both written and verbally.• Able to work to tight timescales, a well-organised approach, and a flexible attitude.• A passion to learn and excel with a strong desire to go the extra mile.• Ability to take ownership striving to achieve exceptional standards of work.• A visionary pioneer, with the ability to drive success.• Able to combine their abilities with teamwork skills to keep moving forward.• Customer focussed, with the desire to improve the experience and interactions of the customers.• The ability to work quickly and accurately with excellent attention to detail.• Organised with excellent administration skills.• Self-confident with the ability to work under pressure.These duties are not exhaustive. Additional hours of work may be required, as determined by the needs of the business. Additional duties, responsibilities and projects may also be required.If you feel you have the skills and experience to be successful in this role then apply today!
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