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BD & Marketing Senior Advisor / Advisor, Banking

Employer
Linklaters
Location
UK
Salary
Competitive
Closing date
3 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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About Linklaters

Linklaters is a people business. Being best in class in the eyes of our clients means that our people must be exceptional.

We look not only for brilliant minds, but for people who will thrive in our environment: people who love working collaboratively and demonstrate the innovative, efficient, agile, entrepreneurial and responsible mind-set we aim to bring to every interaction.

Ours is an environment of outperformance. We achieve this not with targets and incentives, but by fostering a positive, supportive, fair and open atmosphere.

We respect and value difference but insist on inclusivity. We celebrate all aspects of diversity and challenge any form of bias, because we want everyone to feel that they belong. This is vital to our ability to work as one team, with a common mind-set.

We recognise that one size does not fit all. Our goal is to embed flexibility across our firm by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

Purpose

As a Business Development & Marketing Advisor, you will act as the deputy to the Senior BDM Manager and the Business Development & Marketing manager. As a team you will collectively support the London Banking practice, assisting the partners and associates on the development and implementation of BD&M plans, initiatives relating to client targeting, product specific business development and internal and external profile raising. The advisor will play a role alongside the BDM manager in coordinating the day-to-day BDM support in London to enable the Senior Manager to focus on working with the global practice heads to drive forwards the strategic implementation of the global Banking practice business plan.

What we are looking for
  • High quality written work and communications - excellent attention to detail
  • Ability to accurately identify the key components of an RFP/pitch and to produce an accurate and quality first draft using internal databases
  • Relevant experience in business development in a practice facing role
  • Experience of Banking/Finance products is desirable
  • Confidence and ability to advise at partner level
  • Resilience and tenacity
  • Organised and able to prioritise and manage time
  • Willingness to take on additional responsibility and deputise for your line manager when required
  • Proactive in moving forward work and taking ownership for delivery
  • Experienced in project management

Expectations of the role
  • Work closely with the Business Development Manager to implement BD plans aligned to the practice's business plan
  • Will play a role helping to coordinate day-to-day BDM for the London based practice, providing support to the Banking BDM and Senior BDM around the global and strategic aspects of their role
  • Be the lead point of contact for pitch requests, working closely with our Pitch Assistance Centre and / or Strategic Pitch Team to develop accurate first drafts and project manage the end-to-end pitch process
  • Be the lead point of contact for Banking's BD & Marketing requests, including but not limited to: client alerts, credentials, mailing lists, capability statements, marketing collateral and credentials
  • Assist in raising the practice's external profile through product or market specific campaigns, thought leadership, PR, client and industry events and online presence
  • Support the practice in nurturing priority client relations. Plan and facilitate the execution of BD initiatives relating to client targeting
  • Lead, oversee and create a system of continuous management for the core BDM infrastructure needed to support partners and clients within Banking (pitch narrative, credentials, collateral etc)
  • Assist in raising the practice's external profile through product or market specific campaigns, thought leadership, PR, client and industry events and online presence
  • Support the practice in nurturing priority client relations. Work with BDM to plan and facilitate the execution of BD initiatives relating to client targeting
  • Connect with the broader BDM team to assist in driving cross-selling across the firm.
  • Oversees and ensures delivery of, end-to-end, the directory and awards submissions for the group
  • Help develop and manage the team's internal communications
  • Promote, and encourage the use of BD & Marketing systems across Banking

Experience required
  • Previous experience in a similar level role - experience of a transactional/finance orientated practice in a law firm is highly preferential
  • Experience producing accurate and quality RFP/pitches (preferable but not essential)
  • Educated to degree level/Or relevant experience at a similar level
  • Exposure to legal services/professional services firms

The Team

You will be welcomed into the practice & sector marketing team who are a globally diverse and friendly team focused on driving revenue growth, strengthening reputation and nurturing client relationships. You will be supported by, and work closely with, the wider London Marketing team which includes teams of experts across events, digital marketing, pitch support, external and internal comms as well as client relationship management. We are a collegiate team with an emphasis on teamworking and collaboration with colleagues. The team works closely with the lawyers to create, develop and execute BD and marketing initiatives to drive growth and deliver the firm's strategy. We work with the business to sell the firm's expertise to our clients and generate revenue for the firm. The work in BDM is always varied. In parallel, you will benefit from significant opportunities for learning and growth in a supportive environment. We look forward to expanding the team with individuals who are as equally driven, forward-thinking and enthusiastic.

Benefits

Joining Team Linklaters will see you qualify for a range of benefits designed to reward the vital contribution you'll be making to our success. These include:

Health

Private Medical Insurance

Free in-house fitness centre and subsidized health club membership

On site GP service

Wealth

Contributory pension

Maternity/paternity/shared parental leave

Income protection

Lifestyle

Additional holiday/birthday leave

Matched giving

Travel insurance and season ticket loan

Option to join social and sporting clubs, including football, netball, choir and cycling

Technical Skills:

This list of duties and responsibilities above is not exhaustive. It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.
Summary
  • Location: London
  • Type:
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