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Associate Director, UX Research

Publicis Groupe
Closing date
15 Jun 2022

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Technology & New Media
Contract Type
Full Time
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Company Description

We are:

Publicis Sapient is a digital transformation consultancy. We help some of the biggest companies in the world create a unique strategic advantage with our digital, strategy, consulting, and technology services.

We've been working in digital innovation for more than 3 decades and have created numerous world-firsts - including the first online seat selector for United Airlines, the first digital menu boards for Dunkin Donuts and the first digital trade finance bank for AGTB. We've also developed entirely new propositions like Marriot Homes and Villas to disrupt Airbnb, and we're even helping develop NEOM, an entirely new city in Saudi Arabia.

Job Description

We are looking for an Associate Director of UX Research that will lead, create, plan and implement research initiatives that guide how we build innovative experiences and products. They will identify and set product strategy, create/define complex requirements and build a team of talented researchers with unwavering curiosity to ask why and dig deeper to understand the root causes of ambiguous customer problems. They possess a clear vision of the future of user experience research and have the spirit to pursue innovative design and influence.

The UX Research craft is a part of the Publicis Sapient Experience Design Capability. This group is the bridge between business strategy and technology, creating meaningful, holistic experiences for our clients and their customers. We are multiskilled thinkers, computational designers, environmental designers, researchers, and architects.

Sounds like you? If you are committed to not only transforming the world with the products you create, but also being a valued citizen to our growing global team, you will be instrumental in shaping how we do it with your ideas, thoughts, and solutions. Apply now.

Your Impact
  • Craft clear narratives and goals for the team to deliver on quality work and foster a positive team culture
  • Achieve actionable insights through observations and discovery
  • Research evangelist and foster a data-driven approach to User Experience
  • Demonstrate a thorough understanding of various research, usability, and ideation methods, including when and how to apply them during the product development process
  • Guide the direction for discovery, research and data synthesis to identify critical user insights and develop hypotheses to design effective experiences
  • Focus on the people development of team members; manage and mentor more junior researchers on work quality, approaches, and presentation
  • Sell the quality of both the team's work and the work that clients should be doing
  • Possess a proven set of design skills, which might include visual, conversational, information architecture, prototyping, strategic design methods (such as design thinking), user research, or writing
  • Conduct, analyze, and report research as needed at an expert level; generate advanced insights that guide product strategy, feature design, and prioritization
  • · Help guide systems design for impacting users' needs
  • · Deliver high-quality work through managing others
  • · Possess a holistic view of the work to generate realistic goals for their project teams to meet
  • · Clarify and define success metrics for client and business impact
  • · Design detailed solutions that address clear customer needs, business context, client vision, and project KPIs
  • · Guide the creation and facilitation of workshops, structured brainstorms, or other collaboration exercises
  • · Model the relationship for collaboration between Experience and Engineering capabilities


· Deep visioning and narrative creation skills

· Data and insights analysis to determine experience success metrics & KPIs

· Experience leading teams and mentoring careers of associate design talent

· Ownership and guidance of your and your teams' overall design process

· Complex research, system mapping and process mapping

· Mastery of user research and testing

· Advanced prototyping skills with either software or live code

· Advanced knowledge of audits and competitive landscaping

· Project scope estimating and managing

· Consultancy and business strategy client experience

· Public speaking and pitch delivery

Set Yourself Apart With

· Ecosystem mapping and design

· Proprietary approach to both generative and evaluative consumer research and testing

· Heuristic evaluation and performance data analysis

· Prototyping with code- HTML, CSS, JavaScript, Python, React Native, etc.

· Design for emerging experiences, i.e. natural language processing and augmented reality

Additional Information

In the Publicis Sapient more generally:

Smart, decent, fun, stimulating, collaborative folk to work with.

Lots of travel/work abroad opportunities (COVID allowing).

Wellbeing perks included subsidised gym and in-house massages.

Lots of support networks - VivaWomen! (for all genders), Egalite (for LGBT), Uni (diversity council), Hue (people of colour).

Free barista drinks all day, Frinks (free Friday night drinks), free fruit and chocolates (it's the little things), quarterly Town Halls (with free pizza and drinks) (once we're back in the office
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