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Head of Digital Marketing

Closing date
23 May 2022

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Technology & New Media
Contract Type
Full Time
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We are Places for People Group, we build homes and manage communities where everyone is welcome and everyone can thrive, we are placemakers.

We want you to join the Places for People Group and the 11,000 other colleagues on our journey; colleagues who have helped to build, manage, maintain places that people are proud to call home and stay active in. How do we do all this? We surround ourselves with innovative people, creative people and positive people. Our people live and breathe our SPIRIT values; we are the place for spirited people.

More about your role

To support our strategy to be a digital first company within the next 2 years we are recruiting a Head of Digital Marketing. You will manage the development and implementation of the multi-channel marketing strategy for Places for People and be accountable for the management and optimisation of all group digital marketing platforms (websites, intranet, apps) for internal and external use. In addition, you will also ensure the optimisation of all online and offline channel activity for internal and external use.

You will ensure the Group's digital platforms utilise best practice in design, content, user experience throughout the customer journey whilst driving cost efficiencies and effectiveness where applicable. Where new tech needs to be deployed or new channels need are required you will ensure a robust process is followed. You will ensure everything is proposed, tested, analysed and introduced at pace, in order to increase group effectiveness and enhance the Group reputation.

As a respected expert marketing professional you will insight, advice and recommend on all aspects of channel activity, to ensure the successful delivery of high profile business projects, campaigns, and the day-to-day marketing channel requirements of c.20 Places for People subsidiary companies which cover a number of different sectors within the property space.

For more information, please download our job profile available on our website.

More about you

You will require a deep knowledge of delivering multi-channel marketing and communications strategies, ideally across a large organisation with different businesses in its make-up. You should possess a detailed understanding of content and channel strategies for different audiences in different sectors. We are looking for a passionate and innovative individual who is not only aware of what is current but also emerging technologies which early adoption would set us apart in the field.

You will need a sound knowledge and practical experience of customer focused web design that delivers easy-to-navigate customer journeys, that in turn delivers measurable, positive outcomes. In addition, previous experience of CRM solutions, specifically in the support of customer acquisition strategies and business opportunity tracking and optimisation, is required. Knowledge of Salesforce would be an advantage.

In return we offer a flexible approach to work giving you the space to think creatively and find less obvious solutions to problems.

The benefits

We are a large diverse and ambitious business, which will give you job security and all the challenge you could wish for. Here people can flourish, thrive, better themselves and work in fantastic communities with inspirational colleagues and customers.

We know that there's always more we can do to make you smile, that's why we offer a comprehensive benefits package to help colleagues save money or make their lives a little bit easier which can include:
  • Bonus
  • Car or Car package
  • Excellent holiday package and rewards
  • Pension with matched contributions
  • Training
  • Extra perks including huge discounts and offers from shops, cinemas and much more.

What's next?

If you meet the criteria and are ready to make the next step in your career then click apply. You will be redirected to our careers site where you can discover more about the role, read a full job description and apply directly to us.
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