Partnership Marketing Manager Fixed Term Contract

Employer
Pearson
Location
UK
Salary
Competitive
Closing date
11 Jun 2022
Role: Partnership Marketing Manager

Business Division: Pearson Online Learning Services UK (POLS)

Travel: Occasional travel to partners' premises required

Reporting to: Senior Marketing Manager

Contract: 12 months fixed term

Our Organisation

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company.

At Pearson (FTSE 100) we believe in the power of difference; harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That's why we're committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that's inclusive and diverse - and where our people can be themselves - so we can reflect the customers and learners we serve. You can learn more about our commitment to a diverse and inclusive culture here:

https://careers/diversity-equity-inclusion/

We are delighted to be awarded Gold against the Investors in People standard in the UK; we are confirmed by Stonewall in the Top 100 Employers LGBTQ+ UK employers; we are a Disability Confident committed employer, and committed to the Race Charter; we were recognised in the Best Employers for Diversity 2019 awards; we were featured on The Forbes List of Best D&I Employers; we are a Working Mums Top Employer and Age Positive employer. Pearson is a truly global family, and listed on the London and New York Stock Exchanges. We are proud to offer an exceptional and supportive environment to develop your professional career!

Your Career Opportunity
  • Digital Marketing Manager, Online Learning
  • Based in central London office with flexible options for work from home days
  • A 12-month fixed term contract & full-time working 37.5 hours per week
  • Reporting to Senior Marketing Manager

About the team

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading UK universities across the country, the Pearson Online Learning Services (POLS) teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support. As a start-up unit, every member of our team responds positively to breaking new ground, and are willing to challenge current practice and to be challenged themselves.

About the job

The Partnership Marketing Manager is an all-encompassing programme marketing management role, with a responsibility for developing partnership specific marketing strategy and managing all elements of the strategy, including the planning and delivery of high-impact global marketing campaign planning and execution, content development, budget management and marketing performance analysis.

This position acts as the main marketing contact and account manager for one of our university partnerships. It is mainly a Business to Customer (B2C) marketing role that requires an individual who has proven experience in stakeholder management, performance marketing and content marketing across international territories.

The Partnership Marketing Manager works in a matrix structure across a number of internal functions including research, recruitment, student services and course design. This role must also successfully partner with external stakeholders as well as agencies and third-party suppliers. Reporting to the Senior Marketing Manager, this position will be working collaboratively with functional experts within the Marketing team to ensure all marketing activities deliver the desired result.

Responsibilities:

Programme launch and ongoing campaign management

The Partnership Marketing Manager is required to develop and implement best-in-class marketing campaigns for Pearson and our partners.
  • Manage all activities, timelines and deliverables to successfully launch new programmes from new or existing partners
  • Lead the development and implementation of online and offline marketing plans based on performance analysis, research and competitive intelligence review
  • Provide a clear direction on customer segmentation, branding and campaign proposition
  • Develop a clear briefing process for internal stakeholders, agencies and third party suppliers
  • Develop and implement detailed campaign plans for each programme in the portfolio
  • Work with the research team to gather market insight and enhance programme positioning
  • Identify key markets for student recruitment based on search volume and lead volume forecast
  • Develop personas and programme USPs based on audience segmentation, in collaboration with research and recruitment team
  • Collaborate with functional specialist (Content, Email Marketing, SEO, Paid Media) to ensure activities across all channels are executed in the most impactful way
  • Develop marketing activities that impact the different stages of the customer funnel based on performance diagnosis
  • Effectively achieve programme performance targets and objectives within allocated budget
  • Analyse campaign performance in collaboration with marketing agencies and functional experts to drive optimisation
  • Regular performance reporting to OPM management and counterparts within the university partnership
  • Be the lead subject matter expert within the wider marketing team for all programmes in the portfolio
  • Work with the Senior Marketing Manager to manage all necessary agency and third party supplier relationships to successfully plan and implement campaigns
  • Work closely with International team to ensure market reach and effective lead generation in targeted territories.
  • Ensure brand stewardship and maintain institutional reputation of the partner through brand and programme knowledge
  • Accountable for quality checking all marketing output to ensure accuracy and brand compliance.

Client account management
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