Product Marketing Specialist. Wickford area. £40,000 per annum. Permanent.The Product Marketing Specialist will report directly to the Operational Marketing Manager and will work closely with colleagues from the Sales and Marketing, Product and other relevant departments within the business, as well as liaise with third party suppliers.You will focus on activities such as market analysis, campaign creation and deployment, lead management and supplier management.
KEY RESPONSIBILITIES:Conduct market research and professional data analysis to provide insight and help drivethe marketing strategyCreation, planning, implementation and monitoring of national marketing campaigns andinitiatives in line with the marketing strategyHelp to drive market growth through effective management of the lead generationprogrammeProvide marketing support to drive local targeted marketing activityCoordination of marketing programmes and initiativesWork closely with the agency to optimise the website and boost conversions with a tactical PPC and SEO strategyCreation of company letters and other key communicationsLiaise with suppliers and external agencies on all marketing activitiesPreparation of presentations to support the Sales and Marketing teamMarketing budget management and invoice administration
REQUIREMENTS FOR THE ROLE:Previous experience in a product marketing roleExperience in market analysis, interpretation and strategy setting to execute positiveresultsDegree or equivalent in the Marketing and/or Business, Business ManagementImpeccable communication skillsAdvanced IT competencies, including Microsoft Word, Excel and PowerPointStrong communication and presentation skills, both written and verbalExcellent organisation skillsAttention to detailAbility to multitask in a fast-paced environmentAbility to work effectively within a team and independently off own initiativeFull clean Driving LicenceAbility to travel, with some overnight stays
BENEFITS:25.5 days holiday + statutory holidaysPension at salary sacrificePrivate medical insurance.
CPmaldonKeywords: marketing, product, specialist, SEO, PPC, business management
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