Paid Media Specialist (Remote option available)

Lynx Recruitment Ltd
Closing date
11 Jun 2022

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Marketing & PR
Contract Type
Full Time
My client is an award-winning agency looking to bring on board a Paid Media Specialist that will play a key role in the planning and management of paid media programs for their clients. They will collaborate with account management teams to develop paid media and digital strategy for our clients that feed into the client's strategic plans and objectives.

This position suits a digital specialist with either dedicated paid media experience, or who may have a wide range of digital skills but is looking to focus on paid media specifically in their next role.

The ideal candidate will have demonstrated experience in planning, executing, managing, and optimising paid media campaigns and strategies in previous roles.

You have experience in and demonstrated examples of the following:
  • Strong working knowledge in paid media channels, including paid search, paid social, and display
  • Experience in planning, executing, managing, and optimising paid media campaigns
  • Experience and understanding of using tracking pixels, UTM tags and parameters, and tagging and tracking website behaviour using tag manager systems
  • Basic understanding of paid media and the media tech landscape
  • Knowledge and use of industry-standard tools to help support your campaigns
  • Confidence in presenting your ideas and plans, both internally and externally to clients
  • Confidence in using MS Excel, Powerpoint, and Word

Your responsibilities will include:
  • Managing a portfolio of paid search, paid social, and display campaigns across multiple client accounts
  • Developing paid media strategies and media plans
  • Liaising with the relevant parties to devise and set up tracking pixels, conversion pixels, and behaviour event tracking in order to track effectiveness of paid media campaigns and other digital activity
  • Managing the day-to-day functions of digital account management, including maintaining competitive reports, campaign data/results, flowcharts, budgets, invoices, and finances
  • Cross-department collaboration; working with various groups within the agency (Account, Strategy, Creative, Finance, Operations) on ongoing projects as well as ad-hoc requests
  • Facilitating campaign setup and launches, ensuring proper QA of campaign and tracking setups

Role requirements:
  • 1+ years of paid media experience
  • Basic understanding of and experience with paid media planning and campaign management, and the curiosity and passion for business and technology
  • Understanding of and experience with media tagging and tracking technology
  • Understanding of and experience with set up and use of tracking pixels, tag manager systems, and the creation and use of UTM parameters
  • Agency experience preferred but by no means necessary

Salary: Between £30,000 - £38,000 (depending on experience)

Location: You can be based remotely or alternatively based near Brighton, Macclesfield or Manchester.

Please do apply asap to hear more about this exciting opportunity!

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