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Global Audience Insight Director

Publicis Media
Closing date
23 May 2022

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Marketing & PR
Contract Type
Full Time
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Starcom is the Human Experience Company; we believe that our clients' competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Job Description

This role of Global Insight Director will be to support strategy and planning across Stellantis' media activity.

• Producing high quality, innovative responses to internal and external briefs (often from a variety of data sources), ensuring key insight and strategy are drawn out

• Supporting the roll-out of Epsilon's PeopleCloud in our pilot markets (UK, FR, IT (panel solution))

• Confidence in leading end-to-end quantitative/qualitative research projects; i.e. designing multi-market proposals, developing engaging questionnaires and discussion guides, managing fieldwork, analysing data and presenting actionable insight

• Proactively identifying knowledge gaps for client, then recommending insight projects to help address these gaps (considering multi-layered methodologies and/or combinations of traditional and innovative methodologies)

• Extracting category/audience insight from syndicated tools such as TGI, GWI, comScore, BARB

• Utilising search and social data to build a more contextual understanding of categories/audiences

• Implementing cross-media measurement for campaigns to determine performance against business KPIs

• Developing a good working knowledge of proprietary research tools, inspiring planners and strategists to use insight methods, tools and systems throughout the planning process

• Establish and maintain relationships across the agency as well as with key client contacts; some line management and coaching of more junior team members will be required


To be successful in this role you will need:

• Experience in a research/insight/strategy role in a creative/media agency or media owner environment with a broad understanding of the marketing ecosystem

• Knowledge and experience of both quantitative and qualitative methodologies

• Familiarity with industry tools and currencies e.g. TGI, IPA Touchpoints, YouGov Brand Index, comScore, BARB etc.

• Experience of using other insight techniques and tools e.g. social listening, search analysis, Google suite etc.

• A genuine curiosity and passion to understand consumer motivations and behaviours

• An ability to create a story from several different data sources

• A drive to provide innovative client solutions

• The ability to develop and maintain relationships across the agency as well as with clients

Additional Information

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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