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Analytics Director

Employer
Publicis Media
Location
UK
Salary
Competitive
Closing date
23 May 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world's leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We've proven our approach during the most difficult year on record. Now we're using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate
  • Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
  • Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
  • Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
  • Relationships: a culture of asking challenging questions to better understand the brief - we are not a 'yes' agency
  • People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Job Description

We partner with our clients to help them achieve growth in a number of areas and naturally data analysis of varying degrees and levels features in the work we do, the scenarios we plan to and the performance and optimisations we perform. This role is a crucial hire to support the future growth of the agency in a modern media world, help uncover the real drivers of business outcomes, scenario plan for the future and retrospectively as well as real time understand how to optimise communications.

The purpose of the role is to:

1) Partner with our client planning teams so we help clients achieve their business objectives through a deep level of data analysis connected to marketing execution

2) Unearth specific drivers for performance and direct internal teams to optimize communications accordingly.

3) Champion analytics internally, hunting for better data to build meaningful and impactful communications that delivers to the bottom line for clients

4) Mentor analytics talent in Blue449 on data driven marketing analytics and build capability

Responsibilities & Requirements

· Partner as the key lead on econometrics with client planning teams on their clients' business objectives, existing evaluation of performance drivers, market context and audience targeting to develop a data driven strategy that improves communications and leads to increased business outcomes.

· Guide and work closely with the planning teams and the client teams to deliver on "data driven" marketing investment decisions (portfolio planning, scenario planning, data driven marketing planning), build presentations providing the clear analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses.

· Responsible for developing and managing the delivery of analytics projects for clients via the Data Sciences practice.

· Underpin client marketing processes with 'Big Picture' measurement frameworks and KPIs that will be used to evaluate experiences across paid, owned and earned media environments; design and lead the implementation of modern measurement plans and longer terms road maps for key clients

· Drive a culture of 'always on' data driven decision making that will institutionalise the use of consumer- driven analytics in media / marketing investment planning

· As a key lead on Analytics drive thought leadership and product development in the areas of marketing mix modelling, attribution and (digital) analytics and help teams and clients the right KPIs for their businesses

· Play a key role in new business pitches with the data story at the heart of our pitch offering

· Win industry awards for best in class analytics and raise profile of Spark Foundry work

Who We Are?

Our Business

Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world's leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short term goals to long term transformation.

We've proven our approach during the most difficult year on record. Now we're using it to provide a launch pad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns

• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people

• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees

• Relationships: a culture of asking challenging questions to better understand the brief - we are not a 'yes' agency

• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

We are an accredited member of the IPA and offer outstanding Learning and Development programmes. We pride ourselves on having an industry leading Accelerator Programme (our 'Grad'/Entry Level programme for all entry level hires) as well as programmes to develop each level. Every single member of staff has a personal development plan and we care about every individual's career development equally.

The Agency

Spark Foundry are diverse in many ways, though our experience, people and the clients we look after - and we celebrate that diversity.

Our people hold us accountable to our beliefs and via regular surveys and our grass routes D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

The Team

The Data and Analytics team sits within Spark Foundry and is responsible for conducting analytic and data-driven projects across the agency. The projects are used to increase our Clients' understanding of their media performance and inform them as to the decisions they can take to improve this. We look to uncover the key drivers of business outcomes and optimise these.

The Data and Analytics team also has close links with the Publicis Data Sciences team. The Media Mix Modelling section of this team originated as Ninah Consulting, who were pioneers in establish the field of marketing mix modelling back in the 1990s. The links with the Publicis Data Science team provides with access to cutting edge analytics tools and expertise.

The Data and Analytics team is a growing entity. We are always looking to expand and improve our analytics offering, whilst maintain exceptional standards. We are looking forward to welcoming a new member to our team who shares the same ambition.

Additional Information

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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