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Email Marketing Manager

British Library
Closing date
23 May 2022

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Marketing & PR
Contract Type
Full Time
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Full Time, Permanent

Calling all problem fixers, email gurus and obsessive get-it-done types.

Do you eat, sleep and breathe email? We're on an exciting journey to redevelop our email strategy. We need an enthusiastic and experienced Email Marketing Manager who can transform our email marketing programme, reinvigorate our subscriber content journeys and evolve our email strategy, helping us open up a world of ideas and inspiration so that people can do incredible things with the Library.

We want our emails to have sector-leading CTO and CTRs, subject lines you can't ignore and content that delights and resonates with our subscribers. To do this you'll:

• develop engaging digital content for our emails

• actively network with sector colleagues to help benchmark our activities and understand how peer institutions are evolving

• work with colleagues across the organisation to ensure our data management is GDPR compliant and well managed

• oversee the day to day management of our busy email schedule served to a range of different audience groups

• develop our re-engagement programme

• work with Marketing team heads to develop, implement and continually evolve our email strategy

• ensure we have the best email platform for our needs, are maximising the functionality to give the most sophisticated email experience we can via automated programmes where possible

• support an upcoming project to implement a new Box Office system to work seamlessly with our email programme

As someone used to telling stories digitally, you'll be able to conjure up content in a way that leads people down the virtual rabbit hole. But you'll be just as comfortable grappling with data to make user journey recommendations or report on how we're doing. You'll be never happier than when you're building beautiful sector-leading emails with imagery that arrests and entices our subscribers. And when you come up for air, you'll enjoy getting to know a whole host of different stakeholders who you'll work with, from the collection kings and queens in the curatorial team to the word nerds in marketing.

What we can offer you

Our benefits include:

• Fantastic 26.6%+ employer salary pension contribution

• Flexible working with the opportunity to take up to 20 days additional leave per year

• 27.5 days annual leave

• Free Medicare scheme.

About us

When the UK's national library was founded in the 1970s the first emails were being sent and innovators like Apple and Microsoft were just starting up. We emerged in this era of great creativity and ingenuity and today we continue to help inspire the next big (or small) idea. An award-winning novel. An innovative new business. Or a scientific breakthrough that could change all our lives.

And while we're relatively young our collection goes back more than 3,000 years, but also includes this morning's newspapers, blogs and tweets. They all add up to more than 170 million items - from Leonardo da Vinci to Benjamin Zephaniah, Florence Nightingale to Andrea Levy - and a vast digital archive, making us one of the largest libraries in the world. We open up this world of inspiration to everyone: at our sites in London and Yorkshire, through our partnerships with local libraries across the UK, and in homes and workspaces everywhere online.

As one of the world's great libraries, our duty is to preserve the nation's intellectual memory for the future and make it available to all for research, inspiration and enjoyment. At present we have well over 170 million items, in most known languages, with three million new items added every year. We have manuscripts, maps, newspapers, magazines, prints and drawings, music scores, and patents. We make our collections and programmes available to all. We operate the world's largest document delivery service providing millions of items a year to customers all over the world. What matters to us is that we preserve the national memory and enable knowledge to be created both now and in the future by anyone, anywhere.

In return we offer a competitive salary and a number of excellent benefits. Our pension scheme is one of the most valuable benefits we offer, as our staff can become members of the Alpha Pension Scheme where the Library contributes a minimum of 20.6% (this may be higher dependant on grade. Another significant benefit the Library provides is the provision of a flexible working hours scheme which could allow you to work your hours flexibly over the week and to take up to 5 days flexi leave in a 3 month period. This is on top of 25 days holiday from entry and public and privilege holidays.

For further information and to apply, please visit quoting vacancy ref: 04091

Closing date: 15 May 2022

Interview date: 24 25 and 26 May 2022

We are unable to provide sponsorship under the UK Skilled Worker visa for this role, as it does not meet the eligibility criteria required for this immigration route

Disability Confident

We are a Disability Confident employer, and make a commitment to recruit and support disabled people. We guarantee an interview for disabled candidates who meet the minimum (essential) requirements for a vacancy
To apply to this vacancy click the 'apply' button which will direct you to the British Library recruitment system. Then candidates need to apply by completing an application form on the in the British Library recruitment website
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