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Strategy & Planning Snr Marketing Associate, Indexes

Closing date
23 May 2022

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Marketing & PR
Contract Type
Full Time
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Role Profile

Investment Solutions (IS) Marketing is a component of the London Stock Exchange Group's Global Corporate Affairs & Marketing function. Investment Solutions is one of five business segments within the Data and Analytics Division. The IS segment includes FTSE Russell, a leading global index provider.

The Strategy & Planning Marketing Associate, Indexes, is aligned to the FTSE Russell business and sits within the Marketing Strategy and Planning function in the Marketing & Communications organization at LSEG. This organization, led by our Chief Marketing Officer, acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.

The Marketing Strategy and Planning function is the critical link between Business Strategy and Product, as well as Sales and Account Management to ensure all marketing activities are directly aligned to FTSE Russell's business priorities.

Marketing Strategy: Be the voice of our marketplace, and our customers
  • Support the development of the marketing strategy for FTSE Russell's comprehensive range of equity and fixed income indexes, including the well-known Russell US Indexes, FTSE UK Indexes (including FTSE 100 and FTSE All-Share), the FTSE Global Equity Index Series (FTSE GEIS), FTSE WGBI, the FTSE China Indexes (including the FTSE A50), as well as alternatively weighted indexes such as the FTSE Global Factor Index Series and the FTSE RAFI Index Series.
  • Develop an understanding of the various index series' construction methodologies and use cases, as well as their competitive landscape
  • Develop a deep understanding of the client base, their challenges, needs, and associated commercial opportunities
  • Contribute to the definition of the target audience for FTSE Russell's equity indexes, based on insights and analytics, proposition strategy, and specific index use case
  • Help to identify campaign themes and thought leadership opportunities that support FTSE Russell's business priorities for equity indexes
  • Work with stakeholders in our Product, Sales, and Research teams to ensure marketing is aligned with and supportive of business the agenda, growth priorities, and our product launch process
  • Challenge assumptions about how customers want to discover and explore our propositions, who influences buying decisions, and which marketing channels are most effective at engaging them
  • Support the development of the messaging and positioning of our index solutions, including key proof points and USPs in order to develop compelling and differentiated value propositions
  • Support the creation of the Content Strategy considering the full buyer and influencer journey from Interest and Exposure to Purchase

Marketing Planning: Translate strategy into meaningful opportunity
  • Support and provide direction to the Marketing team responsible for developing a holistic and individual customer segment marketing plan for the business. This will include marketing partners from the Activation, Regional, Digital, PR, Events, ABM, and Content Marketing teams.
  • Work with the Senior Marketing Managers, Strategy and Planning, to propose marketing campaigns that will retain and grow FTSE Russell's business - driving awareness, interest, leads, opportunities and sales
  • Support the Senior Marketing Managers, Strategy and Planning, to develop Briefs for marketing campaigns including market situation, themes, key messaging including differentiators and proof points, KPIs and recommended channels to market
  • Work across all of the other Marketing and Communications functions to ensure the production of compelling campaign content and the activation of campaigns in markets globally
  • Track and measure budgets and campaign performance against KPIs set and report back to stakeholders on progress, performance, suggestions for future initiatives

In addition, we would expect this person to:
  • Infuse the LSEG brand into everything we do. Ensure brand activation is clearly integrated into message strategy and architecture, product design, value proposition and personas for core customer segments.
  • KPIs: Define the expectation of how marketing will drive results. Partner closely with the Customer Insight and Analytics team to set clear standards and reporting of Marketing ROI aligned to the Business. Assess performance quarterly against targets. Course correct based on learning as necessary.
  • Be a strong and effective communicator and collaborator. This person will need to be able to work across the breadth of our business and quickly understand what requirements are and how we mobilize teams to deploy marketing campaigns that deliver results.

Skills and experience
  • Experience in marketing into the financial markets community, with a particular emphasis on the Asset Management and Asset Owner segments would be beneficial
  • Experience of Product or Solutions marketing
  • Experience having worked with business and product teams to articulate compelling value propositions to customers and prospects
  • An understanding of indexes and their application would be advantageous
  • Experience working across globally dispersed teams to drive towards a common goal
  • Insight driven, analytical approach with strong demonstrable numerical/analytical and presentation skills
  • Good relationship management skills to satisfy a wide range of internal and external stakeholders with conflicting priorities
  • Demonstrate excellent time-management and multi-tasking abilities, and be able to independently meet deadlines, including internal check-ins.
  • Have a self-starting, entrepreneurial spirit and an international mindset that always puts the member and the client at the center of the experience
  • High levels of resilience and self-motivation. The ideal candidate must show composure under pressure, always be solution-orientated, and function as a collaborative partner

At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise - and our purpose. You'll be part of an organisation of over 25,000 people, spanning 70 countries. We recognise the individual perspectives each of our colleagues brings, and our diverse workforce is one of our greatest strengths. In supporting collaboration and creativity and encouraging new ideas across a diverse and inclusive workforce, we can improve how we are driving financial stability, empowering economies and enabling customers to create sustainable growth.

LSEG offers a range of tailored benefits and support from healthcare and retirement planning to paid volunteering days and wellbeing initiatives.

We are an equal opportunities employer. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information the London Stock Exchange Group (LSEG) ("We") may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.
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