Email Marketing Manager - Birmingham - Permanent - up to £30,000 (salary negotiable)
Are you Email Marketing Manager looking to utilise your experience and creative side, whilst seeking further growth and investment?
If so, you'll bound to be interested in this established and rapidly growing UK Software-Tech company.
This company takes pride in their latest technology releases, which have put them at the forefront of the industry. Founded by successful and visionary entrepreneurs, delivering a family-culture and workplace balance enjoyed by all employees.
The Email Marketing Role:
Our Email Marketing Manager role needs someone with a real passion for email marketing and the value of email marketing within the performance channels, how they tie in together and how we can take the business to the next level.
In this role you will take our email programs to the optimal with continuous operational efficiency and growing the channel further.
You will be responsible and be able to take ownership for customer engagement and campaign performance.
The Email Marketing Manager can expect to:
End To end development of email campaigns - including segmentation, template designs, refreshing campaigns & landing page creation
Managing and monitoring multiple nurture programs, conducting regular reviews, and analysis to help ensure leads progress through the sales funnel
Optimise email campaign messaging, creative, targeting and segmentation through frequent testing and data analysis, with documentation of the results and sharing best practices.
Creating engaging, innovative, and relevant content, designing templates
Analyse campaign performances, identify opportunities, and make data driven decisions to maximise the performance
Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using analytics suite to report on the effectiveness of our marketing campaigns
Collaborating with design team, PR, and the wider marketing team on campaign launches, how emails would fit into the customer journey and align with business objectives
The Email Marketing Manager experience required (Even if you don't have all the skills and experience, the company is still keen to speak to experienced Email Marketing Manager):
Ensure email marketing campaigns are in alignment with commercial objectives and deployed in line with the regional marketing plans and global calendars
Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
You'll be the main point of contact for email related enquiries
Identify opportunities for process efficiency and automation in the marketing team and work cross-functionally to implement them
Keep up to date with email competitive landscape, market trends, industry innovations and best practices
Assist with ad hoc automation, email marketing and CRM projects where needed
Interested?!? Hit the "apply" button or send your up-to-date CV to (url removed) for further details and a genuine interview
Email Marketing Manager - Birmingham - Permanent -£30,000 (salary negotiable) plus excellent benefits and enhanced holidays