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Marketing Executive

Employer
The Graduate Project
Location
UK
Salary
Competitive
Closing date
1 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Company & Role Overview

Our client is looking for a marketing executive within education to contribute to the development of the marketing plan and take ownership of its planning and delivery across a range of channels. This is a delivery focussed role, working across the whole customer journey

This is a hybrid role

Main Responsibilities

The Marketing Executive will play a key role in driving awareness and increasing conversion in the programmes for which they are responsible, working to targets to deliver results. The Marketing Executive will work with several teams and stakeholders, requiring a collaborative approach to achieving results

The market for their products is principally UK based, however, their international remit is growing with the support of their parent company. The client recognises significant international opportunities which will need to be exploited - there will therefore be a requirement to support the efforts of the international team for:

• Owning and delivering product marketing plans across online and offline channels including email, website, affiliates, course directories, social media, SEO, PPC, online display and print

• Developing engaging and impactful copy to support a range of promotional customer activities

• Targeted email communications using Microsoft Dynamics Click Dimensions

• Producing creative briefs for their Social Media, Brand and Content teams

• Briefing and working closely with their teams to create social media communications, and online and offline advertising campaigns

• Developing and maintaining an understanding of the clients offering and wider understanding of the market

• Working with other teams and stakeholders across the company

• Sharing best practice and new digital innovation to help move the client to a digitally focused business

• Working with the Brand and Content team to continuously improve the use of and adherence to their brand, visual identity, tone of voice, and brand promise in everything that they do across the whole business. Always championing their brand and ensuring all external and internal communication is in line with their brand

Requirements

* Meticulous attention to detail and high levels of accuracy

* Excellent time-management skills and ability to multi-task

* Focused on meeting deadlines and goals (both internal and external)

* Self-starter, independent

* Creative thinker and problem solver; looks for better ways of doing things

* Possess drive, determination, enthusiasm and willing to 'go the extra mile'

* Support fellow team members to achieve deadlines within and beyond your own area of responsibility

* Attend and contribute to team meetings, ensuring that your experience is shared with the wider team

* Actively take responsibility for your own personal career development in all respects

* Through active networking and research, develop a comprehensive awareness and knowledge of the market, both nationally and internationally

* In addition to the responsibilities listed above, the job holder may be required to perform other duties as assigned by the Marketing Manager and Senior Product Marketing Manager
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