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Email Marketing Executive

Employer
EMR
Location
UK
Salary
Competitive
Closing date
1 Jun 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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The next-generation global events business whose purpose is to create unmissable events is seeking an Email Marketing Executive to join their team. The role will be working on a selection of industry-leading events.

That is permanent, hybrid hire, reporting to Marketing Automation Manager, based in Central London.

The Marketing Executive will:
  • Use marketing automation tools to optimise engagement and conversion with would-be visitors. This role supports specific partnership objectives that run in collaboration with the overarching goals of the individual events.
  • To test and proactively suggest ways in which we can optimise email performance.
  • To execute delivery of automated email marketing campaigns for a selection of events, working alongside digital channel specialists. This includes all aspects of execution, including data segmentation, email build/send and form creation, ensuring the full campaign is aligned and seamless and creates a consistent and engaging customer journey.
  • To identify innovative ways to segment event audiences and challenge assumptions on the best approach, working with the data team where appropriate.

Skills and Experience:
  • Experience working in B2B sector, events industry.
  • Experience in creating and reporting on email campaigns.
  • Experience in creating data selections and segmenting audiences.
  • Experience using email marketing or automation software (Ideally Marketo).

Benefits:
  • Attractive salary
  • Holidays - 26 days plus bank holidays.
  • Private Medical Insurance.
  • Eye care vouchers.
  • Pension scheme.
  • Hybrid working.
  • Any many more!

To apply for this Email Marketing Executive, click below or send your CV to:
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